Description

I’m an SEO & GEO leader with 6+ years of experience driving search growth for enterprise and complex mid-market brands across EMEA. I specialise in AI-era search strategy, including Generative Engine Optimisation (GEO) and brand visibility in LLM ecosystems.

I’ve led multi-market SEO programmes across regulated and multilingual contexts, working with constrained engineering teams and senior stakeholders.

I focus on commercial outcomes, not vanity metrics: aligning SEO, GEO, and AI visibility with revenue, pipeline, and brand authority. Comfortable advising at C-level, supporting sales teams, and translating complex search dynamics into clear strategic decisions.

Trilingual in English, French, and Spanish, able to lead delivery, workshops, and executive communication seamlessly in all three languages.

Languages

Spanish
Native or bilingual
French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris 11e Arrondissement (up to 20km)

NP Digital France
SEO Director
January 2025 - Today (1 year and 5 months)
Paris, France
As the SEO Director for NP Digital France, I lead the SEO strategy and execution for our clients in the French market. My role encompasses a blend of
strategic planning, team leadership, and hands-on optimisation, ensuring our clients achieve their digital marketing objectives.
NP Digital
SEO Director
March 2024 - Today (2 years and 3 months)
San Diego, CA, USA
In addition to my responsibilities in France, I collaborate closely with our US headquarters to align our global SEO strategies and ensure consistent execution across all markets. This includes providing tailored support for Spanish-speaking regions, leveraging localised insights to optimise strategies and drive impactful results in these key markets.
Widilo by AFILIZA
Head of SEO, Europe
July 2021 - March 2024 (2 years and 8 months)
Paris, France
Top priorities: improve communication among teams and between employees, harmonisation of processes, implementation of training programmes and new tools (Looker Studio), quality assurance in content writing and SEO.