Maria Simon

Revenue Generated $221K in new business revenue (Q4 2025 to Q2 2026) by spearheading GCC regional expansion, securing 5 new clients and acting as primary liaison between clients and internal teams. Market intelligence Accelerated GCC market entry by leading in-depth research into regional trends, emerging opportunities, and competitive intelligence, directly informing the agency's new-business pipeline strategy. Team leadership Ensured on-time delivery of briefs, benchmarks, and consumer insights across a 4- person delivery team by overseeing end-to-end project timelines. Client retention Strengthened and grew client relationships across the international portfolio by providing proactive strategic recommendations, resulting in sustained account retention and expanded scope. KPI performance Contribution to $250K monthly team KPI as part of a 6-person commercial team.

Senior cover Stepped in as full replacement for a Senior Account Manager on maternity leave, independently managing the EMEA portfolio (Interparfums, UPSA, Reminiscence, Essential Parfums) with no loss of continuity for clients. Lacoste Femme Signed and led the Lacoste Femme Parfum account, overseeing the extension of the Pierre Niney mens fragrance launch to the womens line through cross-functional collaboration, market analysis, and brand alignment. Retail execution Led end-to-end retail project management for Essential Parfums, driving execution from concept development to in-store rollout while upholding brand consistency and retail excellence. Financial oversight Maintained full budgeting, forecasting, and profitability monitoring across all client projects, ensuring financial targets were met throughout the engagement.

Market intelligence Delivered weekly competitive analysis covering store audits, trend monitoring, new launches, and emerging technologies, feeding strategic and creative intelligence directly to the product team. Product development Contributed to FY27 product concept development by ensuring relevance to market needs and brand positioning, and coordinated FY25 project briefs across packaging, design studios, suppliers, and internal teams. 360° activation Co-developed 360° activation strategies in close collaboration with purchasing, PR, go-to market, merchandising, and education departments to drive cohesive brand campaigns. Performance analytics Built and analysed sell-out performance reports using NPD Decision Key and Beauté Research, translating data into actionable strategic priorities for the global skin and sun care portfolio.