Maria Rojas

Managed marketing initiatives for the Clinutren® oral nutrition range. Contributed to the successful launch of new products, including Clinutren® Ultra chocolate flavor, Protibis® biscuits, and the MRA patient program. Developed communication materials for sales teams, including product sheets and approved emails, in collaboration with sales, regulatory, and medical teams. Conducted market analysis & performance tracking on sales, market share, and growth. Planned and executed omnichannel activation campaigns with digital agencies targeting. Led competitive intelligence research and monitoring efforts.

Managed a comprehensive mapping project of procurement facilities, identifying key challenges and best practices. Organized and led an international workshop with teams from multiple countries. Developed a strategic plan to foster collaboration and knowledge sharing. Designed & implemented team management tools to enhance operational efficiency.

Supported the management of Pharmaton®, a leading multi-vitamin brand, in Colombia, Ecuador, Peru, and Central America. Led the development and execution of Men & Women product innovation launch. Collaborated with cross-functional teams, including trade, medical, and regulatory affairs, to ensure successful project execution. Managed the briefing and implementation of promotional materials across multiple channels, including television, social media (influencers), websites and retail. Conducted regular industry trend monitoring and competitive analysis to drive strategic decision-making.