Marianna P.

Led all marketing adaptation initiatives for Yachtneeds Marketplace, a Monaco-based yachting platform expanding into global markets. I managed the internationalization strategy, multilingual website localization, SEO structure, and market adaptation, including preparing the website for launch and adoption in the LATAM market.

I led multichannel marketing across paid acquisition, organic growth, SEO, content, and performance optimization, ensuring the platform was adapted to local market behavior, search demand, and customer journeys. I also ensured proper tracking and measurement setup, including CAPI, analytics, and conversion tracking, to support data-driven decision-making and campaign optimization.

In addition, I prepared investor-facing documentation, business materials, and pitch content, and was actively involved in company pitches to potential investors and strategic stakeholders during the company’s growth and fundraising activities.

Key results included +475% YoY revenue growth, +10,966% increase in active users, +62% growth in international traffic, and +4,277% ROMI.

Worked as CMO across several business initiatives under the Nordiska Naturhem AB umbrella, including construction, renewable energy, and riding arena solutions. I led the full marketing strategy and execution across these projects, developing go-to-market plans, positioning, messaging, website adaptation, content structure, and customer acquisition initiatives.

My role covered both strategic and operational marketing, from defining market opportunities and building brand narratives to overseeing technical website implementation, analytics setup, and digital infrastructure needed to support lead generation and business growth. I also coordinated cross-functional work between business, design, development, and sales to ensure each project had a clear market entry strategy and a scalable digital foundation.

In addition, I implemented AI automation into marketing and operational processes, improving workflow efficiency, content production, lead handling, and internal execution speed. This allowed the company to move faster across multiple business areas while maintaining a structured and data-driven approach to growth.

Strategic and data-driven Fractional CMO/CMO with 18+ years of experience across B2B/B2C, tech, SaaS, marketplaces, and luxury sectors. Bridging deep IT and marketing fluency, AI-powered growth innovation, and international expansion expertise. Proven track record of scaling early-stage and growth-phase companies, securing investor readiness, and leading digital transformation through high-ROI, privacy-compliant marketing infrastructures across EMEA, NAM, and LATAM.

Managed B2B digital campaigns for global brands such as Autodesk, Nordcloud an IBM company, through my freelance collaboration with Brightvision.

Directed marketing strategy and execution for a wide range of businesses, including high-profile clients across France, Monaco, Sweden, and the U.S. Oversaw €500K+ in cumulative monthly media spend across multiple brands and channels.

Led GTM, ABM, SEO, and lead generation strategies for SaaS, startups, tech, and

other clients, driving revenue growth of +475% YoY, increasing active user base by

10,966%, increasing international traffic by 62%, and achieving ROMI of +4,277%.

Executed global multichannel acquisition campaigns (Google, Meta, LinkedIn,

TikTok, Reddit), delivering CTR improvements up to 45% and CPL reductions of 28%.

Developed end-to-end automation ecosystems using N8N, Klaviyo, Clay, and CRM tools. Integrated AI agents and predictive analytics to optimize campaign

performance and pipeline quality.

Created investor-ready GTM assets that supported successful funding rounds with Monaco government initiatives and angel investors.

Delivered global rebranding, internationalization, and localization initiatives;

supported market entries and product launches, directed multilingual lead funnels and marketing automation across B2B SaaS and marketplace sectors.

Managed and mentored cross-functional teams of 30 across marketing, development, and creative.