About Mariana
Art Director and Brand Image Specialist with 15+ years of international experience in luxury brand identity, visual design, and multi-platform content creation.
Collaborated with top-tier French Luxury Houses such as Hermès and Chanel, and led AI-assisted visual projects for Google Creative Lab (Flow TV), designing and producing high-quality, innovative video concepts and generated films with Google AI VEO 3 platform.
Skilled in AI-assisted visual creation (VEO 3, Midjourney), with a solid foundation of over a decade working in traditional visual mediums, including graphic design, photography, video, print, and UX/UI.
Expert in generative AI tools, visual storytelling, and cross-functional collaboration, delivering cohesive, refined visual ecosystems across digital, social, OOH, retail, and experiential cultural platforms.
Developed strong expertise in the Chinese luxury approach through multi-year work with Icicle on their Brand Image, contributing to the brand’s evolution from a Chinese-origin label to a Parisian luxury positioning.
English
Native or bilingual
French
Basic
Can work on-site
Paris (up to 50km)
Experience
- Google Creative LabAI Art DirectorFILM AND AVSeptember 2025 - January 2026 (4 months)Paris, France
AI Creations / Pioneered new original creative styles
- Designed, developed, and produced high-quality, innovative AI-generated visuals for multiple digital channels, leveraging generative AI tools (VEO 3) and AI-assisted creative workflows to deliver premium content.
- Generated 1000+ AI video assets for 8 “Flow TV” channels, contributing to a large visual library deployed across Google AI channels, ensuring luxury-level visual quality and consistency.
- Managed concept development, prompt engineering, visual consistency across generated video assets. Acted as a creative interface between marketing, creative design, and technical teams, collaborating with global Google Creative Lab teams (NYC) and SGX technology teams to define AI channel concepts, look-and-feel, motion language, and storytelling clarity for AI videos.
- Pioneered AI-assisted visual creation, exploring innovative approaches to motion, style, and color while maintaining brand integrity and delivering high-impact visuals.
SKILLS: AI-Assisted Visual Creation & Generative AI, High-Quality Video & Motion Graphics Production, Concept Development & Prompt Engineering, Cross-Functional Collaboration & Creative Liaison, Brand Identity, Color, Tone & Visual Systems, Scalable Workflow Design & Project Execution, VEO 3 AI platform** - ICICLEBrand ImageLUXURY GOODSJanuary 2020 - August 2025 (5 years and 7 months)Paris, France
Elevating brand identity through visual image design & luxury communications
- Collaborated with communications, creative, marketing, PR, retail, and digital teams to elevate ICICLE's international positioning as a luxury eco-conscious brand.
- Created high-quality visual and communication assets across print, digital, social, retail environments, and cultural spaces, combining traditional mediums (photography, illustration, film) with AI-assisted visual creation on selected projects.
- Directed local campaign photo and film productions, ensuring alignment with luxury brand codes.
- Developed visual systems, mood boards, layouts, websites, and social communications for seasonal collections and premium collaborations (Yuni Ahn, Paris Fashion Week, Veja, Snoopy, Christmas).
- Safeguarded brand identity by refining guidelines and acting as brand image guardian across all touchpoints.
SKILLS: Luxury Brand Visual Direction, Cross-Channel Content Creation, Campaign Art Direction, Brand Identity Systems & Guidelines, AI-Assisted Visual Creation (Hybrid Traditional & Generative Workflows), Cross-Functional Collaboration - SPILL AGENCYArt Director | Digital Design | Photo & VideoLUXURY GOODSNovember 2015 - September 2019 (3 years and 10 months)Paris, France
Luxury Brand Communication, Design Systems & Multi-Channel Visual Creation
Developed brand image strategies and visual identity systems for global luxury clients; directed photo and video campaigns; and delivered cohesive visual experiences across websites, social, UX/UI, packaging, and branding.CLIENTS: Chanel, Hermès, Cartier Women’s Initiative, Renzo Piano Building Workshop, Carmen Busquets, Delfina Delettrez, Antonio Citterio Patricia Viel Architects, Danse Lente, Patriksson agency, Hotel Costes, Pernod Ricard – L’orbe, Carl Suchy & Söhne...
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Education
- Brand Image Design, MAInstitut Français de la Mode2015Master in Image Design and Strategic Creative Communication for luxury brands, with projects executed for Chanel, Dior, Dom Pérignon, and Maison Michel.
- Graphic Design, BAPolytechnic2010