Description

I am an International Strategic Consultant in the pharma and biotech industry, specializing in rare and niche diseases. With over 20 years of experience, I help organizations design and implement training, commercial, medico-marketing, and access strategies that drive growth and improve patient outcomes.

My expertise spans business development, brand strategy, launch excellence, pricing & access optimization and medical, marketing & training.

Having lived and worked in Lebanon, the UAE, and France, I bring a global and cross-cultural perspective, helping teams align regional and international priorities, strengthen collaboration, and deliver impact across markets.

As an intercultural management consultant holding a Master’s in Intercultural Management, I have been teaching intercultural and international marketing for the past eight years. These experiences, both lived and academic, have deepened my understanding of how differences lead to success when they are understood and valued.

Outside my consulting work, I facilitate philosophy workshops for children ; spaces where curiosity and dialogue flourish. Encouraging young minds to think critically brings deep meaning to my life and reminds me that lasting change begins with the ability to question and to listen.

Guided by my belief that “Building bridges – projects thrive when people connect,” I focus on connecting people, ideas, and strategies to achieve sustainable success.

If your organization is seeking a strategic advisor to support global commercialization, rare disease strategy, cross-cultural collaboration, or a philosophy workshop facilitator, I would be happy to connect.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

WO R K E X P E R I E N C E
Independent Consultant | Life Sciences & Pharma – Rare & Niche Diseases
October 2025 - Today (9 months)
Paris, France
• • Provide strategic consulting to pharmaceutical and biotech clients with a focus on rare and niche diseases, specializing in Business Development, Market Access, Marketing and Commercial Strategy.
• • Lead cross-functional initiatives supporting product launches, market access, and alliance building in complex, specialized markets across local, regional, and international levels.
• • Advise on pricing, reimbursement, and patient engagement strategies tailored to the unique challenges of rare disease markets to optimize access and commercial outcomes.
• • Design and deliver workshops, training programs, and executive briefings to enhance client knowledge and internal capabilities.
• • Engage with key stakeholders—including executives, medical teams, payers, and patient organizations—to align strategies and drive sustainable growth in niche therapeutic areas.
Pricing Business Development & Partnerships Development Corporate Strategy
HRA PHARMA RARE DISEASES),
Senior Director Business Development and Market Access
April 2023 - October 2025 (2 years and 6 months)
92320 Châtillon, France
• • Spearheaded the strategic direction for internal pipeline development in collaboration with the management team, driving business growth and innovation.
• • Acted as the principal business development interface, navigating complex deal processes from initial prospecting to end-to-end execution, ensuring seamless transactions with potential partners.
• • Developed comprehensive business cases and financial models through cross functional collaboration, integrating insights from finance, medical, legal, IP, regulatory, marketing, and sales teams.
• • Cultivated and strengthened partners' relationships, enhancing business development opportunities and ensuring organizational visibility at key scientific and partnering events.
• • Led the Pricing & Reimbursement Department, aligning economic strategies for HRA RD products to optimize pricing and reimbursement conditions effectively.
• • Integral member of the management team, contributing to high-level decision making and strategic initiatives.
HRA PHARMA RARE DISEASES,
Senior Director Global Marketing & Patient Engagement
September 2019 - March 2023 (3 years and 6 months)
92320 Châtillon, France
• • Collaborated with the management board at HRA Pharma Rare Diseases to craft and execute a comprehensive Global Marketing Strategy, aligning with budgetary goals.
• • Spearheaded the planning and execution of key industry events, including conferences, congresses, and advisory boards, in partnership with the medical team.
• • Developed and delivered tailored training programs for internal and external stakeholders on disease and treatment knowledge.
• • Led Patient Engagement initiatives by partnering with international Patient Advocacy Groups to enhance their activities and launch innovative projects, focusing on improving patient journeys and quality of life.
• • Established strong relationships with diverse stakeholders, including Key Opinion Leaders (KOLs), to drive engagement and collaboration.
• • Gained extensive insights into medical, market access, regulatory, and manufacturing domains through involvement in high-impact strategic projects.
• • Managed a team of International Product Managers, contributing to team and organizational leadership as part of the management team.