About Marguerite
With over 6 years of experience in the digital and travel industries, I specialize in helping tourism actors and agencies define and execute effective marketing plans. By deeply understanding the roles, needs, constraints, and expectations of various stakeholders, I facilitate seamless collaboration and drive successful project outcomes.
My expertise includes managing marketing campaigns, fostering strong partnerships and enhancing online visibility, that yield measurable results.
French
Native or bilingual
English
Fluent
Can work on-site
La Roche-sur-Foron (up to 50km)
Experience
- GetYourGuideSenior Marketing Account ManagerNovember 2021 - Today (4 years and 7 months)Paris, FranceResponsible for developing marketing projects (online campaigns and exclusive experiences) together with a portfolio of mid- and top-sized strategic local partners:- Collaborating with local sales teams and partners while building relationships & trust to identify opportunities- Organising and prioritising initiatives across different opportunities according to business objectives and KPIs- Interacting with both external and internal stakeholders to execute marketing online campaigns and unique experiences for our audience ('Originals by GetYourGuide')- Owning unique experiences execution with local partners- Tracking and reporting on marketing initiatives taken
- GetYourGuideSenior Destination ManagerAugust 2021 - October 2021 (2 months)Paris, France
- GetYourGuideDestination Manager - FranceApril 2018 - August 2021 (3 years and 4 months)Paris Metropolitan Area, France- Owning French Regions destinations' key performance metrics (Revenue Growth, Product Inventory, Customer Satisfaction)- Responsible for the entire sales funnel: from acquisition and onboarding to account management- Constant presence in the field, being aware of market landscape, experiencing products & working closely with local suppliers to test new ideas that will wow customers
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Education
- Master 2 (M2), Programme Grande EcoleGRENOBLE ECOLE DE MANAGEMENT2017Master 2 (M2), Programme Grande Ecole
- Master of Enterprise同济大学2017International Master Double Degree, Enterprise Management