Margaux Segonzac

Assisted the Prospective team in the "Macro Beauty Trend" project:

• Attended project follow-up meetings with the Prospective team & foresight agency

• Coordination of the creative agency: brief, follow-up, time management

• Assisted the team with the project's retroplanning & the next steps of the meetings

• Permanent intelligence to illustrate the facets of Macro Beauty Trends with examples of cross-category innovation (products, services, experiences, devices, activations, O+O+O, tech, patents, business models)

• Permanent intelligence: international and regional markets, world of beauty, tech, entertainment, sustainability, consumer shifts, products, business models, skincare & makeup activations to inspire the team: analytical thinking, learning agility, autonomy

• Created Skincare & Makeup news presentations from relevant competitive intelligence: spirit of synthesis

• Helped in preparation of brands' coaching (relevant review of the competition, insights to support the prospective messages, consumer insights, social listening, and product ideas): critical thinking

• Helped in organization of Skincare & Makeup files/presentations (quantitative and qualitative researches) and collaboration with the Social Listening team: multi-tasking skills

• Organized dedicated days (London, Paris) to visit new retail products, experiences, concepts to inspire the Prospective team: planning capability

• Involved in "Flora" development and launch (August 2021)

• Created "Toolbox" presentations to guide markets

• Involved in creation and production of sampling (stickers), supplier and factory relationship, management of the parent company's approval

• Involved in GWP's development, negociations management between suppliers, parent company and markets

• Followed projects with industrial teams, R&D and design agency, evaluation of samples and mockups

• Involved in communication briefs and in the futur concept of 1 franchise

• Created competitive reviews

• Supported the markets and Gucci's internally, implemented solutions and provide answers to questions