About Margaux
Avec plus de 5 ans d’expérience dans la tech et la crypto, dont 4 ans à des postes à temps plein en tant que PR manager ou CMO, j’ai piloté le lancement de projets innovants en partant de zéro, en combinant stratégie marketing, communication créative et partenariats à forte valeur.
Après obtention d'un MBA en marketing digital et issue d’une formation initiale en mode et luxe, j’aspire aujourd’hui à réconcilier ces deux univers et à remettre mes compétences au service d’un secteur qui allie excellence, esthétique et influence culturelle.
J’ai également fondé une agence de communication digitale rassemblant plus de 20 influenceurs (entre 10K et 300K abonnés), avec lesquels j’ai mené des campagnes engageantes et inspirantes, à fort impact sur les communautés ciblées.
French
Native or bilingual
English
Native or bilingual
Italian
Basic
Portuguese
Basic
Can work on-site
Lisbonne (up to 50km)
Experience
- SiBorgCMOJune 2024 - May 2025 (11 months)Lisbonne, PortugalImplementation of marketing strategies (KPI, OKR)Identify and build relationships with our B2B clientsCreate and monitor the quarterly marketing roadmapRepresent our project at events such as ETHCC, Token 2049, and PBWSNegotiate and approve agreement terms with Key Opinion Leaders (KOLs); produce, manage, and monitor the deployment of partnershipsManage media relationsFrame and position the overall brand strategyOversee content marketing strategy and community managementTrack campaign ROICreation of campaignsImplementation of marketing strategies (KPI, OKR) Identify and build relationships with our B2B clients Create and monitor the quarterly marketing roadmap Represent our project at events such as ETHCC, Token 2049, and PBWS Negotiate and approve agreement terms with Key Opinion Leaders (KOLs); produce, manage, and monitor the deployment of partnerships Manage media relations Frame and position the overall brand strategy Oversee content marketing strategy and community management Track campaign ROI Creation of campaigns
- NemaxHead of Influence CampaignsOctober 2021 - August 2022 (10 months)Paris, France- Identify existing and new German influencers that represent a fit for Nemax brands.- In charge of the brand image of Pansy.- Build relationships with influencers, negotiate strategic partnerships and manage campaigns.- Analyze campaign results and define new influencer marketing strategies.- Set up reporting structures to measure the success of campaigns.- Recommend social media marketing content to implement with influencer campaigns.- Ensure marketing plan is delivered on time and on budget.- Work with the content team to define the message and positioning of Nemax brands.
- NemaxInfluence marketing managerJune 2021 - October 2021 (4 months)Paris, France- Identify existing and new German influencers that represent a fit for Nemax brands.- Help with Pansy's branding.- Build relationships with influencers, negotiate strategic partnerships and manage campaigns.- Analyze campaign results and define new influencer marketing strategies.- Set up reporting structures to measure the success of campaigns.- Recommend social media marketing content to implement with influencer campaigns.- Ensure marketing plan is delivered on time and on budget.- Work with the content team to define the message and positioning of Nemax brands.
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Education
- Master of BusinessMBA Spécialisé Digital Marketing & Business2022Master 2 (M2), Digital Marketing & Business
- Master of Mass CommunicationEFAP - École des nouveaux métiers de la communication2022Master 1 (M1), Communication
Certifications
- Prestashopprestashop2022