About Margaux
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Experience
- Affinity PetcareSales Development & Trade Marketing Manager - French marketAGRICULTUREMay 2021 - Today (5 years and 1 month)Barcelona, Spain• SALES DEVELOPMENT for 4 brands in specialized petfood French market• TRADE MARKETING PLANS definition and execution to meet annual objectives protecting GM• CATEGORY VISION by adapting marketing strategy for France• FIELD FORCE SUPPORT to work on 4P (trade story, materials, etc.)• CATEGORY MANAGEMENT• ANALYSIS (and action plans if needed)
- FerreroBrand Manager Pralines Mexico & CAMAGRICULTUREAugust 2018 - February 2021 (2 years and 6 months)Guadalajara, Jalisco, Mexico• MARKETING PLAN with volume/price strategy, marketing activations and innovation.• BRAND POSITIONING• PORTFOLIO MANAGEMENT• MIX MARKETING (4Ps)• 360 ACTIVATION: BTL events, in-store activations, digital and tv plan, OOH• BRAND HEALTH TRACKING• Collaborate with and influence cross-functional teams to deliver brand plans.• Management and development of a marketing trainee.
- FerreroBrand Manager AssistantAGRICULTUREMay 2017 - July 2018 (1 year and 2 months)Guadalajara, Jalisco, Mexico• Management of the Ferrero innovation process• Weekly management of the brands sales tracking• Preparation and presentation of innovation plan for the commercial team.• Development and execution of Mother Day campaign• Digital strategy
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Education
- Master in Management, Business Administration and Management, GeneralSKEMA BUSINESS SCHOOL2015Master in Management, Business Administration and Management, General
- Marketing and Sales ManagementTecnológico de Monterrey2015Marketing and Sales Management