About Margaret
English
Native or bilingual
French
Fluent
Experience
- Echo AnalyticsProduct Marketing ManagerDecember 2023 - Today (2 years and 6 months)Paris, France
- AB TastyProduct Marketing ManagerNovember 2021 - October 2023 (1 year and 11 months)Paris, FranceLed market and competitive intelligence strategy for AB Tasty by:- analysing and reporting on win/loss data from Salesforce and PowerBI, measuring success and making strategic suggestions for improvement- distilling large amounts of data into important insights to drive sales strategy, sharing findings and making recommendations to senior stakeholders- building and maintaining battlecards to beat competition- engaging with external stakeholders (including Forrester analysts) to understand the market and share relevant insights- performing ad hoc research regarding strategic decisions for the company, including M&A and product roadmap Supporting the marketing team to grow awareness and consideration of our product by prospects and customers by:- writing blog posts on pertinent topics- building and executing marketing strategies- measuring success and implementing relevant changes
- MH ConsultingOwner - Research, Insight and Strategy ConsultantApril 2020 - January 2022 (1 year and 9 months)Paris, FranceAs a market research consultant, I took on several different clients and projects, including:- Philips: Project managed the seventh annual multimarket thought leadership study for the Future of Health Index, including questionnaire design, vendor negotiations, global team management, analysis, and reporting, remotely managing a team of 5- Magnum Photos: Designed approach and executed white space analyses and audience personae identification through segmentation survey of consumers and online focus groups to improve products and services- MWW: Performed interviews and wrote a white paper on women in the beverage industry on behalf of Heineken; provided support for new business pitches, qualitative and quantitative research projects, questionnaire design, research project implementation- HEC Incubator: Consulted with start-ups incubated at the HEC Incubator at Station F about research and strategy (pro bono)
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Education
- Master of Business Administration - MBA, Sustainable & Disruptive InnovationHEC PARIS2018Master of Business Administration - MBA, Sustainable & Disruptive Innovation
- Bachelor of Arts in International relationsWilliam & Mary2007Bachelor of Arts, International Relations, French
Skill set (4)
Categories
- Other