Margaret Aik

• • Own and manage 5 Instagram accounts across multiple global brands, ensuring distinct yet cohesive brand positioning

• • Develop and execute comprehensive social media strategies, content pillars, and editorial calendars aligned with refreshed brand guidelines

• • Lead end-to-end content production, including AI-assisted content creation, video editing, and photo editing

• • Oversee monthly performance analysis, reporting, and strategic optimizations

• • Manage boosting strategy and performance reporting to maximize reach and engagement

• • Created and refined brand social media guidelines to ensure global consistency across markets

• • Develop detailed photo and video briefs for full-scale productions and live events

• • Coordinate with agencies and internal stakeholders to deliver high-quality assets on time and within budget

• • Owned and executed the editorial calendar across LinkedIn, Instagram, and YouTube, aligning content with B2B growth and brand positioning goals

• • Led end-to-end copywriting and content production tailored to fintech and payments audiences

• • Developed event-driven content strategies, including pre-, live-, and post-event campaigns

• • Acted as primary liaison with graphic design and video production agencies, ensuring delivery of high-quality content on time and within budget

• • Strengthened brand voice in a highly regulated B2B industry while balancing compliance, thought leadership, and engagement

• • Creation and implementation of Social Media Strategy for the international social media accounts (Instagram, TikTok, Facebook, Pinterest, and YouTube)

• • Management of social accounts including creating editorial calendars, copywriting for all posts on all platforms, ensuring posts are all published on time, and more.

• • Assist in content creation for products, influencers, and celebrities associated with the brand, deciding what type of content should be created and published based on trends, current events, and previous results.

• • Monitor monthly KPIs on all platforms and adjust social media strategy and plan based on these analytics.

• • Work closely with multiple teams to ensure large-scale social media campaigns are launched and released smoothly.