About Marc
With over a decade of experience, I specialize in creating innovative digital communication strategies, driven by data analysis and cutting-edge technologies. I´m also lecturer at INSEEC Business School in Paris, I teach Applied Market Research, Digital Strategy, or Consumer Behavior, while continuing to assist businesses of all sizes across various industries.
Leveraging my expertise in big data, pattern-detection algorithms, and data visualization, I have developed exclusive tools that provide actionable insights into digital communication and e-reputation diagnosis. These tools guide companies through the development of unique, impactful strategies tailored to their specific goals.
My background in Social Communication and Multimedia (PUC-SP) and my Master’s in Digital Media (Université Grenoble 3) have given me a deep understanding of cross-cultural communication, branding, UX/UI design, and interactive content. My career spans roles such as Digital Marketing Strategist, Infographist, and Editorial Designer, with companies like O Estado de S. Paulo, Folha de S.Paulo, and Yahoo! France.
I bring a multidisciplinary approach, working closely with diverse teams. My experience across various sectors has honed my ability to analyze and anticipate clients' needs with a fresh perspective. Fluent in English, French, Spanish, and Portuguese, I am adept at delivering cross-cultural communication solutions that resonate globally.
Let’s connect and create strategies that set your business apart.
English
Native or bilingual
French
Native or bilingual
Portuguese
Native or bilingual
Spanish
Fluent
German
Basic
Italian
Conversational
Can work on-site
Paris (up to 50km), Lyon (up to 10km)
Experience
- APPOTSDigital Marketing StrategistCONSULTING AND AUDITSAugust 2013 - Today (12 years and 10 months)Aiding medium and large-size companies, all over the globe, to connect with their target audience or clients through 360º content and market strategy. Your digital content strategy is fine-tuned using relevant data and insights to ensure your attractiveness and visibility are at optimal level. Our goal is to increase your engagement, traffic and other important strategic KPIs. In association with AJA Media Solutions UK to develop digital PR and media plans.
- INSEEC Grande EcoleUniversity LecturerEDUCATION AND E-LEARNINGSeptember 2018 - Today (7 years and 9 months)Paris, FranceTeaching in Paris and Lyon campuses: Applied Market Research Digital Strategy and PR, Personal Branding, Consumer Behaviour
- 42 LONDONDigital Communications OfficerEDUCATION AND E-LEARNINGMarch 2023 - August 2023 (5 months)London, UKCrafting online experiences to amplify the 42 brand in the UK across various digital platforms. Design, copywriting, video and photo shooting and editing; collaborating on events and PR strategies.
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Education
- Master's degree, Applied LinguisticsUniversité Sorbonne Nouvelle2022Master's degree, Applied Linguistics
- Master's Degree, Intelligence Technologies and Digital DesignPontifícia Universidade Católica de São Paulo2015Master's Degree, Intelligence Technologies and Digital Design