Description

With over 10 years of experience, I specialize in building brands from scratch: from logo design and color systems to packaging, brand guidelines, and marketing materials. Whether you're launching a new business or repositioning an existing one, I help you translate your values and vision into a strong, coherent design system.

My process is collaborative, efficient, and results-driven. I listen closely, ask the right questions, and turn complex ideas into clear, well-crafted visuals that connect with your audience. My clients appreciate my ability to combine creativity with structure, adapt quickly to feedback, and consistently deliver high-quality work under tight deadlines.

I’ve worked with companies across a wide range of industries, including food & beverage, culture, art, tech; etc. Always adapting the style and tone of the visual identity to match the unique personality of each brand.

If you're looking for a designer who can bring clarity, personality, and visual impact to your brand, I’d love to collaborate.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Pasta de Zero
Lead Brand Designer (Freelance)
March 2024 - April 2024 (1 month)
Mexico City, CDMX, Mexico
• Developed the full visual identity for a handmade pasta restaurant with locations in Polanco, Roma, and Bosques — three of the most prominent neighborhoods in Mexico City.
• Designed logo, custom illustrations, color palette, and branded materials including menus, packaging, bags, and signage.
• Created a visual language that reflects the brand's artisanal, modern, and approachable character, bridging high-end aesthetics with warmth and tradition.
Visual identity Design logo Illustration
Paso Cerveza
Brand Designer
RESTAURANTS AND FOOD SERVICE
February 2021 - March 2021 (1 month)
Mexico
• Created the brand identity for a craft beer label with a bold and elegant presence.
• Designed the logo and symbol, selected a Pantone color palette, and developed a typographic system using Maragasa and Nord Bold.
• Delivered comprehensive brand guidelines and applied the identity across cans, t-shirts, social media, and digital collateral.
• Balanced tradition and modernity through a consistent and structured visual system.
Mosquito Ice Cream
Brand Designer
RESTAURANTS AND FOOD SERVICE
June 2022 - July 2023 (1 year and 1 month)
Mexico
• Developed the visual identity for a premium ice cream brand positioned for the gourmet market under the name "Mosquito."
• Created elegant yet playful packaging that conveyed sophistication and bold, unexpected flavors.
• Helped the brand stand out on shelves through a refined and distinct design approach.
• Demonstrated how design and product innovation can create impact in a competitive consumer space.