About Marcelina
I am a professional Web Content Writer and Social Media Manager with a strong capacity to manage multiple projects on strict timelines that adhere to brand identity and values.
I am passionate about writing, with a unique flair for writing in different styles, tones, and voices. I have experience with managing Social Media channels (Facebook, Twitter, YouTube).
I perform SEO tasks such as keyword and content topic research for content optimisation based on organic search traffic trends. I prepare designs for Web or print (Canva, Gimp, Pictochart) and short videos for Social Media Marketing (Adobe Premiere Pro).
Polish
Native or bilingual
English
Native or bilingual
French
Fluent
Can work on-site
Paris 12e Arrondissement (up to 20km), Noisy-le-Grand (up to 20km)
Experience
- BeevSEO & Content ManagerAUTOMOBILEJanuary 2022 - Today (4 years and 5 months)Paris, France- Plan, develop and implement an SEO strategy to organically generate leads- Focus on optimising organic search and maximising ROI and conversion rates- Carry out regular keyword research to achieve and maintain a position in the top 3- Identify key SEO KPIs- Prepare and present SEO performance reports- Work with the Sales and Dev teams to improve the quality of the existing content- Manage external resources (freelancers and agencies)- Identify problems and implement solutions as quickly as possible- Keep up to date with the latest trends and best practice in SEO and marketing- Mange and train the team of copywriters in house (5 people)
- AdopteUnMecCountry Manger PolandPRESS AND MEDIAMarch 2019 - Today (7 years and 3 months)Paris, France- Taking charge of the quality and the publication rhythm on the website- Preparing content for a Polish speaking audience- Define and develop the social media content calendar- Conceptualize and drive social marketing campaigns- Managing Social Media channels (Facebook, Instagram, Twitter, Pinterest)- Preparing designs for Social Media (Keynote)- Development of the brand in Poland- Using analytics (Google Analytics)- Customer Support- Public Relations
- Webber & SaarJunior CopywriterPRESS AND MEDIAMarch 2014 - June 2014 (4 months)Wrocław, Poland- Creating content on clients' blogs- Writing short and long-form articles and posts on customers' websites- Performing SEO tasks such as keyword and content topic research for content optimization
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Certifications
- Inbound Marketing Certification CourseHubSpot Academy2018
- Top 10 Social Media Management ToolsLinkedIn2017