Description

9 ans d'expérience en digital dont :

- 1 an d'expérience en freelance en tant que manager de projets digitaux

- 4 ans en cabinet de conseil (Converteo) en tant que consultant senior en stratégie digitale

- 2 ans en expatriation au Brésil en tant que manager de la perf digitale LATAM (Stellantis)

- 2 ans en multionationale (Peugeot) en tant que chef de projets CRM niveau marque global

7 ans d'études supérieures dont :

- 2 ans en école d'ingénieur (Ecole Centrale Paris) en master innovation

- 5 ans en école de commerce (IESEG) en master marketing digital et e-commerce

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Portuguese
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 15km)

Freelance
Digital Project Manager
CONSULTING AND AUDITS
January 2023 - Today (3 years and 5 months)
Paris, France
Data :
- Single Customer View (SCV) and Customer Data Platform (CDP) implementation (Média-Participations)
- Performance measurement and data visualization (ELENI group)

Strategy :
- Digital Strategy definition, roadmap and budget (Kalios)
- Digital Strategy definition, roadmap and budget (ELENI group)

CRM :
- Customer account migration framing, roadmap and budget (Cegid)
Converteo
Digital Strategy Senior Consultant
CONSULTING AND AUDITS
January 2019 - January 2023 (4 years)
Île-de-France, France
Strategy :
- Digital content & touchpoints revamp (Louis Vuitton)
- Brand websites strategy recast (Pernod Ricard)
- E-commerce acceleration program (Seb)

Innovation :
- Data-sharing agreement with Heineken, Nestlé, P&G and Lactalis (Intermarché)
- Drive-to-store measurement strategy (Carrefour)
- Data monetization business plan (SeLoger)

Data :
- Attribution modeling (Galeries Lafayette)
- Data visualisation (B&B Hotels)
- Executive training (Leroy Merlin, BNP Paribas)
Peugeot Brasil
Digital Performance Coordinator
AUTOMOBILE
March 2017 - August 2018 (1 year and 5 months)
São Paulo, State of São Paulo, Brazil
Managing the digital performance of Latin American subsidiaries (Chile, Mexico, Brazil, Argentina).

Websites :
- Websites performance management (SEO, traffic, leads)
- UX analysis and optimization plans

Media :
- Support to media campaigns definition and analysis
- Strategic partnerships with local experts

Data :
- Data-driven attribution model set-up, global reporting strategy
- Reports automation and standardization at regional scale