Description

SEO Expert with over 2 years of experience. Experienced Analyst with a demonstrated history of working in the real estate industry alongside an intimate role in setting up and expanding a CryptoCurrency Startup. As an individual, I prefer to be in the grasp of the fundamentals required to perform well in any job/assignment. I have a very dedicated approach towards problem-solving and am always keen on solving the root cause of the problem rather than having a temporary solution. I can provide 360-degree marketing solutions for all social media platforms, provide a go-to market strategy for analysis or do an overall analysis of your current strategy and suggest ways on how to improve in order to rank better or sell better.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

City of London (up to 50km)

L'Oréal SA - L'Oréal France
Digital Assistant Manager
FASHION AND COSMETICS
July 2021 - Today (4 years and 11 months)
Clichy, France
Responsible for building the SEO strategy for loreal.com across all brands and 50+ countries
Managing creation and publication of SEO-friendly content on Sitecore (CMS)
Working on SEMRush and Google Analytics to develop KPIs to monitor the success of the SEO strategy
Increased the visibility of the website from 11% to 15.8% by optimizing content and improving the backlinking score
Increased the website SEO SEMRush score from 48 to 70 by fixing canonicals,hreflangs, title, etc
SEO SEMrush Google Analytics Figma Sitecore Micro Branding Brand content
Adopted Dogs Of India
Digital Director
CIVIC AND SOCIAL ORGANIZATIONS
October 2020 - Today (5 years and 8 months)
AdoptedDogsOfIndia is an NGO in India that works towards removing the stigma of adopting street dogs. Our team consists of around 30 wonderful people who all work relentlessly day in and out because we all truly believe that we can create a better, more compassionate world for our animals. We have a varied mix amongst us - some are married with kids, working full-time and some are at University or school. The thread that connects us all is our undeniable love for dogs.
Roles:
Layed out the design and UI/UX of the adoi.co.in, India's largest pet adoption platform
Responsible for creating content and strategizing ways to promote it on various social media platforms
Manage social media platforms, keeping track of the content and events through social media calendar
Incharge of adoption appeals and adoptions through the organization
Media planning and Campaign planning
Collaborating with the influencers, various other Instagram pages to promote the organization organically
Collaborating with vets and NGOs for informative content and promoting the organization

Achievements:
Reached over 3M Instagram accounts in the first quarter of 2021 through organic (Influencer and hashtag) promotion
Reached 3000+ followers growth from 330 (Oct 2020)
Assisted in 40+ adoption of rescued dogs
Successfully built India's first dogs adoption platform
Bricks and Milestones
Marketing Analyst
REAL ESTATE
January 2020 - July 2020 (7 months)
Bengaluru, India
Strategized new ideas to showcase different projects and improved website design
Increased organic traffic by 52.5% by implementing SEO and performing market-sizing to establish a wider consumer base which resulted in an expansion of 23% in the net target consumer base
Established new consumer reach PPC/SEM campaigns that led to 300+ followers on Instagram, expansion in Facebook reach by 33% [ ~300 likes and followers to 1,100]
Set up ZOHO CRM to monitor Sales & Marketing dashboards and to identify new KPIs
SEO Google Analytics Google AdWords Facebook Marketing Facebook Ads Instagram Ads Zoho CRM Backlink