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Malik KairouaniMK

Malik Kairouani

MARKETING MANAGER

€550/day
Paris, FR
8-15 years

Average response time: 1 hour

About Malik

B2B Marketing & Growth Consultant | Lead Generation | Go-to-Market | Paid Ads

8 years of international experience across the tech, media, and advertising industries.

I help companies define and execute their marketing strategy, generate qualified leads, and drive B2B growth, from go-to-market strategy to operational execution.

Experience working with both startups and large international organizations.
  • English

    Native or bilingual

  • Spanish

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • TextMaster (part of Acolad) - Tech Translation platform
    MARKETING MANAGER
    May 2021 - Today (5 years and 2 months)
    Paris, France
    • • Creation of a global marketing strategy for TextMaster in 8 markets (FR, DACH, Benelux, Spain, Italy, UK, US & Nordics)
    • • Planification and management of a yearly budget of €300K.
    • • Management of TextMaster's marketing team (content & digital executives).
    • • Organisation of a dozen international events & tradeshows yearly
    • • Close collaboration with salesteams of 25 people from strategical decisions to the creation of collaterals, presentations, case studies etc.
    • • Management of a multilingual website, creation of content & establishment of a SEO strategy.
    • • Monitoring of multilingual paid ads campaigns (Google & LinkedIn ads)
    • • Analysis of key performance indicators (KPIs) & reporting to the Board.
    LinkedIn Ads Marketing de contenu Corporate Strategy Digital Marketing
  • Outbrain
    MARKETING MANAGER
    October 2019 - February 2020 (4 months)
    Paris, France
    advertising
    • • Implementation of the marketing strategy and activities for the french market, while maintai ning alignment with global brand.
    • • Organisation of events within media agencies to raise awareness of the company
  • Dalson Trade
    INTERNATIONAL MARKETING MANAGER
    October 2017 - March 2019 (1 year and 5 months)
    Barcelona, Spain
    Start Up, launch of an e-commerce website
    • • Creation, optimisation and design of an e-commerce cashback website with elaboration of an affilliation strategy
    • • Animation of social networks, management of acquisition advertising campaigns (Facebook Ads Manager), launch of emailing campaigns with A/B testing.

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Education

  • BBA in Marketing & Advertising
    Lubin School of Business, Pace University
    2014
  • MASTER International Management
    CEFAM, International School of Business
    2014
    MASTER International Management

Skill set

Categories