Description

Data & Research Specialist with over 10 years of experience , including market research , digital analytics , digital advertising , data strategy , data visualization , conversion optimization , business intelligence , project management and product management .

Currently Independent Consultant helping clients to develop data strategy , implement analytics tools , develop strategic dashboards , transform data to actionable intelligence and develop business.

Previously served in a key role at IKEA France as Senior Digital Analyst managing data strategy and implementing it , developing Digital Analytics knowledge ...

Prior to IKEA , was Analytics Project Manager at HAVAS MEDIA , working closely with Medias teams to optimize advertising campaign and investments using datas .

Specialties : Data management, Digital Analytics, Data Strategy , Conversion Optimization, Data Visualization, Project Management , Product Management , Web development , Training .

Clients : IKEA , HETIC , EMLV , ISC , ECV Digital , Creteil University , Leroy Merlin , EDF , Canal+ , SFR , BNP Paribas , Volvo , Virgin ...

Languages

English
Fluent
French
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Havas Media Group
ANALYTICS PROJECT MANAGER
PRESS AND MEDIA
February 2012 - June 2015 (3 years and 5 months)
- Digital media campaigns impact : ad & site centric data management ; display, Search, Affiliate, Emailing, Social Media... (DCM, G. Adwords, Weborama , Comscore , Netratings , GA, Adobe Analytics , AT Internet )
- Digital & multichannel dashboards development: ; KPIs definition, segmentation, goals, target, prototype , data collection , automation , improvement ( Tableau Software ,Analytics APIs , Excel , VBA , ETL)
- Data vizualisation solutions : benchmark , implementation , training , migration (Tableau Software , Qlikview , Captaindash , Data journalism ...)
- Marketing Channels Optimization to achieve expected goals with predefined budget (ROI, CPA, sales, awareness , lead generation...), follow up & recommendations
- Ad hoc analyses, diagnostics & audits
- CRO for medias campaigns : A/B tests , Multivariate
- DMPs Implementation : solutions benchmark , segmentation, activation, datas collection / Audit ...
- Tag management (GTM , DCM ...)
- Predictive Analytics : display campaigns modeling (R , Python)
- Training & certifications : Googla Analytics certification project & training for Analytics & Data teams
Clients : EDF , BNP Paribas , Leroy Merlin , SFR , Orange , Virgin , Canal+ , Volvo
Digital media campaigns Digital & multichannel dashboards Data vizualisation solutions Marketing Channels Optimization Ad hoc analyses diagnostics & audits DMPs Implementation Training & certifications
IKEA FRANCE
SR. DIGITAL ANALYST
RETAIL (SMALL BUSINESS)
July 2015 - September 2017 (2 years and 3 months)
- Data Analytics solutions : audit , objectives , benchmark , implementation ( heat-maps, session recording, data visualization , AB testing...)
- Tag Management for all digital properties ; website , micro-sites , apps (Tealium )
- Ad hoc analysis, diagnostics & audits
- UX optimization : personas , information structure, wireframing ( Figma , HTML ... )
- AB testing strategy and campaign management (Maxymiser)
- CRO Strategy & On-site optimization plan for all digital properties (websites & apps)
- Personalization strategy , planning & campaign management (Beampulse)
- Dashboards development : business questions, goals , audience , data collection , design , development , training , improvment (Klipfolio , Analytics APIs)
- Process organization plan describing the way to work with sales , support , medias , legal , communication & IT teams , for a better digital experience (Trello , MS Project )
- Data Evangelism & Training for marketing , sales , product & support teams : Digital Analytics and tools (G. Analytics , Adobe Analytics , Beampulse, Maxymiser)
Data Analytics solutions Tag Management UX optimization A/B testing CRO Strategy Dashboards development
HETIC , ISC , EMLV , ECV...
DIGITAL MARKETING SPEAKER
EDUCATION AND E-LEARNING
October 2017 - January 2018 (4 months)
- Digital Analytics – Master’s degree Digital Marketing HETIC
- Data visualization - Tableau Software
 Master Big Data & Digital Marketing HETIC
 Master’s degree Digital Marketing & Data analytics, EMLV
- Conversion Rate Optimization – Master’s degree Digital Marketing ECV DIGITAL
- Marketing Mobile
 Bachelor Digital Project Management ECV DIGITAL
 Master’s degree E-business CRETEIL University (since 2015)
- Agile & SEO – Master’s degree Digital Marketing, E-business ISC PARIS
Digital Analytics Data visualization Conversion Rate Optimization Mobile marketing Méthode agile SEO