About Maïrola
Plus de 6 ans d’expérience en social media et marketing d’influence dans l’univers beauté et skincare.
J’ai travaillé sur le lancement et le développement de marques K-beauty en Europe à travers les stratégies d’influence, les réseaux sociaux, le brand positioning et le développement de communautés digitales.
Sensible à l’image de marque, aux tendances social media et à la manière dont les marques créent une vraie connexion avec leur audience.
French
Native or bilingual
English
Fluent
Arabic
Fluent
Russian
Basic
Chinese
Basic
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- AmorepacifcSenior Influence & Social Media ManagerSeptember 2025 - Today (9 months). Develop and implement the brand's social media & content strategy for the key EU markets• Create and localize content for platforms• Manage the content calendar and post scheduling• Collaborate with influencers, dermatologists - skinfluencers and KOLs to grow brand presence• Build KPIs, monthly performance reports templates• Stay updated with trends in skincare, social media, and the key EU beauty markets
- 3INASocial Media, PR & Influence CoordinatorFASHION AND COSMETICSFebruary 2024 - April 2025 (1 year and 1 month)
- Defined global communication and influencer strategies per calendar and budget.
- Launched & managed Instagram and TikTok: strategy, content, community, campaigns.
- Built engaged influencer communities driving organic growth and conversions.
- Created media database; managed PR materials (interviews, press releases).
- Tracked KPIs, analyzed data, optimized budgets.
- Managed partnerships and event planning.
- Deciem | The Abnormal Beauty CompanyCommunications Associate Manager EMEAFASHION AND COSMETICSFebruary 2023 - February 2024 (1 year and 1 month)Paris, France
- Managed micro, macro, and major influencer communities, vetting contacts, fostering key
- relationships, and expanding databases.
- Identified insights on new social platforms and subcultures, staying updated on platform
- evolutions.
- Compiled and presented social communications reports for DECIEM's internal and external
- stakeholders.
- Developed in-app tactics for community growth, retention, and engagement.
- Ensured coherent communication for new launches and campaigns within communities.
- Created buzz around key calendar date moments, emphasizing talent partnerships.
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Education
- Master's degree, International Marketing in Perfume & Cosmetics (MIPC)ESSEC Business School2020Master's degree, International Marketing in Perfume & Cosmetics (MIPC)
- Master of ManagementISC Paris2019Master's degree, Management & Marketing of Luxury Industries