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Malt Strategy
Maïlys SilvaMS

Maïlys Silva

Commercial Strategy, Investment readiness

€850/day
Genève, CH
8-15 years
Commercial strategy
Marketing Strategy
Investment Readiness & Preparation
Business development
Go-to-market Strategy

Average response time: 1 hour

About Maïlys

With over 9 years of experience in business development, marketing strategy, and investment readiness, I specialize in helping companies refine their market positioning, optimize their commercial approach, and prepare for fundraising opportunities.

My expertise spans software, consulting, healthcare, mobility service, energy and distribution, where I have successfully led high-impact projects that drive business growth and investor engagement. I work closely with startups and established companies to provide structured support in investment preparation, market positioning, and strategic business development.

I assist in building the foundation for fundraising efforts, including preparing investment briefs, refining value propositions, and offering guidance on investor engagement. My focus is on developing strong commercial and marketing strategies that enhance visibility, credibility, and long-term success.

I am passionate about creating actionable strategies that deliver measurable results, whether in market entry, investor outreach, or commercial expansion.

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Genève (up to 50km)

Experience

  • SONIX
    Sales & Marketing Director
    January 2022 - January 2024 (2 years)
    Lausanne, Switzerland
    Context:
    Sonix is developing a communication software dedicated to professional gamers.

    Missions: * Management of marketing and sales team (5 employees)
    • Development of investment brief
    • Market study on VoIP software
    • Market positioning
    • Product definition with roadmap of features releases
    • Project management
    • Brand awareness and communication, community management set-up
    Achievements:
    • Product defined and tested in alpha mode
    • Personas and Customer journey definition
    • Managed several projects around marketing campaigns, software releases, partnerships developments and investment briefs

  • BUBBLEFLY
    Co-founder & Chief Operating Officer
    March 2021 - December 2021 (9 months)
    Genève, Switzerland
    Context:
    Bubblefly is a start-up created in 2021 whose ambition is to provide safe, rapid, silent and eco-friendly mobility solutions above our waterways, by:
    1. Developing and manufacturing innovative flying boats, high speed and hydrogen powered.
    2. Providing mobility services in cities next to shorelines, lakes, rivers or other interior watercourses.

    Missions:
    • General management of the company
    • Preparation of a fundraising of 45M €
    • Market study on operator of mobility on watercourses
    • Market positioning and product definition
    • Sales development
    • Institutional communication, brand communication, community management
    • Media management
    Achievements:
    • Preparation of investment brief and leading meeting with potential investors
    • Definition of an offer of service dedicated to private companies such as luxury hotels and restaurants and an offer of co-ownership dedicated to individuals
    • Landed sponsorship contract with a luxury watch manufacturer of 2M CHF
    • Landed contracts with: Club 55 (restaurant), Peninsula hotels (Hong-Kong and Istanbul), Public mega project in Middle East (confidential), and 1 individual in Geneva
    • Meeting with Emmanuel Macron (French President), French Ambassador in Saudi Arabia, French Ambassador in Geneva, Prince Albert II of Monaco, Prefects and mayors in France…
  • SEABUBBLES
    Head of Sales & Marketing
    August 2020 - February 2021 (6 months)
    Annecy, France
    Context:
    SeaBubbles is a company that manufactures electric foiling boats powered by hydrogen and dedicated to urban mobility on watercourses.

    Missions:
    • Defining the development strategy, market positioning, offer definition
    • Initiate and follow-up of prospects contacts
    • Working closely with R&D to give market and client feedback into product design

    • Market study on electric boats and hydrogen infrastructures
    • Media management

    • Institutional communication
    Achievements:
    • Development of sales with cities in France, Switzerland, The Netherlands, Norway, The USA and Middle East

Check out Maïlys's experience

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Education

  • Master of Science in Management
    Grenoble Graduate School of Business
    Master of Science in Management Management and Handicap Certificate
  • MARKETING
    2016
Check out Maïlys's education

Skill set

Customer Relationship Management (CRM)
Customer Segmentation and Analysis
Go-to-Market (GTM) Strategy
Pricing
Sales Excellence
Marketing Analytics
Marketing and Communications Planning
Business Intelligence (BI) Strategy
Exploratory Data Analysis
KPIs and Metric Definition and Monitoring
Compensation and Employee Incentives Programs
Company Culture Management
Project Management (PMO)

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