About Maha
English
Fluent
German
Basic
French
Native or bilingual
Experience
- CHANELSenior IT Consultant / Product Owner – Customer Data Platform (CDP)LUXURY GOODSMarch 2020 - March 2025 (5 years)Paris, France
- Led the run and evolution of a regional Customer Data Platform used across multiple European markets (marketing, CRM, retail, e-commerce).
- Acted as Product Owner for the CDP: defined vision and roadmap, managed backlog, prioritised features with business owners (CRM, media, e-commerce, analytics).
- Piloted the migration of the legacy in-house CDP from a physical/on-premise architecture to Azure cloud, working closely with architecture, infrastructure and security teams.
- Subsequently coordinated the migration from the legacy in-house CDP to Imagino (Saas CDP), ensuring functional parity, data quality and minimal disruption for downstream systems (Salesforce, POS, campaign tools, reporting).
- Worked with global teams on MDM / customer 360 topics, aligning the regional CDP with the global Reltio master data model.
- Supervised data integrations with Salesforce, POS, Adobe Campaign and other tools: specifications, interface design, incident management, performance and data quality monitoring.
- Managed consent and privacy constraints for specific markets with stricter regulations, in close collaboration with legal and local teams.
- Facilitated UAT and go-lives for new features and market rollouts; supported local teams during deployment (training, documentation, hypercare).
- Collaborated with external vendors and integrators; challenged technical proposals and ensured alignment with architecture guidelines and security standards.
- CITEO - DSI - Customer DomainIT Project Manager / PO – Client & Billing PlatformsENVIRONMENTALJanuary 2019 - February 2020 (1 year and 1 month)Paris, France
- Led the implementation of a new back-office portal to manage producer contracts and calculation of eco-contributions (bonus–malus system on packaging and plastics) for French companies.
- Drove product scoping and UX/UI design, working with business owners to define user journeys, screens and functional requirements.
- Owned the backlog and user stories, prioritised features, coordinated testing and go-live, and set up KPIs and monitoring for usage and data quality.
- Managed the deployment of a Salesforce-based dunning & invoicing reminder module: orchestration of campaigns, targeting logic and follow-up workflows.
- Organised and facilitated workshops, wrote functional specifications, defined test strategy and acceptance criteria, and supervised deployment and handover to operational teams.
- Worked in a national B2B environment with strong regulatory and reporting constraints.
- BNP PARIBAS - GROUPE FINANCEIT Project Manager / MOA – Regulatory Data ProductBANKING AND INSURANCEFebruary 2018 - December 2018 (10 months)Paris, France
- Managed the deployment of a regulatory data platform based on Ab Initio for ingestion and processing of Finance data across several European entities.
- Contributed to data lineage, data quality and traceability design to meet regulatory and audit requirements (controls, reconciliation, documentation).
- Maintained a data backlog: user stories, test cases, acceptance criteria, and follow-up of defects and enhancements until production.
- Coordinated with Group Finance, IT, data governance and compliance teams to align requirements and delivery.
- Prepared and steered UAT cycles and supported go-live and early-life support of new data flows and controls.
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Education
- Master MIAGEUniversité de Hautes -Alsace2013
Certifications
- PSPOscrum.org2018
- Prince2 FoundationParis2017