Description

With over 20 years of international experience in market research and consumer insights, I help brands understand their clients, decode trends, and turn data into actionable recommendations to orientate their marketing strategy.

Having worked with top research agencies and major FMCG brands, I combine analytical expertise with strategic thinking to deliver insights that inspire innovation, communication and drive growth.

Curious and passionate about consumers, markets, advertising and innovation, I adapt methodologies to each project to answer your key marketing and business questions.

I notably have a strong expertise in international Brand Health Trackers, advertising efficiency (pre or post-tests on different media), innovation (concepts, products and pack tests) but I also love to handle more adhoc projects.

Don't hesitate to reach out to me if you want to know some more!

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

La Rochelle (up to 50km), Paris (up to 50km)

FREELANCE
CONSUMER INSIGHT MANAGER
CONSULTING AND AUDITS
January 2017 - Today (9 years and 5 months)
La Rochelle, France
Clients: Kantar ; Ipsos ; Harris Interactive ; Techni‘Sens
Brand Health tracker, innovation & copy tests for Lactalis, Nespresso, L'Oréal, Seb, Orange…
Strategic planning on Pet Food for DDB Spain and Affinity (Ultima brand) to nourish innovation & communication
Groupe Bel
STRATEGIC INSIGHT MANAGER
AGRICULTURE
July 2023 - December 2024 (1 year and 5 months)
La Rochelle, France
Strategic partner of GoGo squeeZ & Pom’Potes Global team in consumers & markets understanding to accompany the brand growth & identify opportunities. Working closely with Marketing, Innovation, Global & Local teams, and strategic agencies
Kantar
DATA & INSIGHT MANAGER
CONSULTING AND AUDITS
April 2019 - July 2023 (4 years and 3 months)
Gentilly, France
Brand Health Trackers for Lactalis, Materne, Pom'Potes, Nestlé, Nespresso, Lea Nature...
Yearly budget: +1M€