Description

With 6+ years of experience in brand activation, retail marketing, and omnichannel strategies, I have supported brands such as Yves Rocher, Guerlain, Huawei and Essity in designing and executing 360° campaigns across multiple touchpoints. From in-store experiences and promotional campaigns to partnerships and digital activations, I connect digital channels with physical retail to enhance customer experience and drive conversion. I now bring this expertise to brands as a freelance consultant.

Typical projects include:

• Audit of existing channels and customer journey

• Development of 360° activation and drive-to-store strategies

• Execution of omnichannel campaigns, brand activations or pop-up/event launches.

• Performance analysis and optimization (traffic, conversion, ROI)

Let’s connect if you’re looking to boost your retail performance and turn your marketing into real business impact.

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Basic

Workplace preferences

Can work on-site

Marseille (up to 50km)

ESSITY Paris
Brand Activation Manager
HEALTH AND WELLNESS
January 2022 - January 2023 (1 year)
Paris, France
2022 - 2023 Trade Marketing Manager – Incontinence (TENA)
2023 - 2025 Brand Activation Manager – Incontinence (TENA), Sports/Physiotherapy (Tensoplast, Actimove, Leukotape), and Wound Care (Leukoplast, Cutimed)

- Developed marketing activation plans (online/offline) across pharmacy and medical store channels, coordinating teams and stakeholders to ensure seamless execution.
- Created annual key account plans for direct clients, wholesalers/buying groups in collaboration with the KAM, while supervising Trade Marketing activities. Drove business growth through promotions, B2B/B2C materials and digital campaigns (email, social media, SEO/SEA), generating awareness, engagement, conversions and loyalty.
- Managed KOL and athlete partnerships, including 2024 Olympic Games collaborations. Defined KPIs, monitored performance, and analyzed sell-in/sell-out data to optimize activation strategies
Omnichannel Marketing B2B2C Santé Pharmacie Brand Management
HUAWEI TECHNOLOGIES FRANCE
Retail Marketing Manager
TECH
January 2024 - January 2025 (1 year)
Paris, France
Categories: smartphones, laptops, tablets, wearables, audio

- Defined and executed the marketing strategy for Huawei retail stores, leveraging digital-to-store (drive-to-store) initiatives across all touchpoints (social media, newsletter, website, in-store animation)
- Developed promotional and activation strategies to increase store traffic, maximize sell-out, and strengthen customer loyalty.
- Led end-to-end execution of in-store and hybrid events (influencers, product launches, press conferences), driving engagement and footfall.
- Collaborated with KAMs and e-commerce teams to align omnichannel campaigns with key partners (Fnac, Boulanger, Orange), ensuring a seamless customer journey.
- Led the redesign of a 800m² flagship store, creating experiential zones and customer-centric journeys to enhance in-store conversion and brand experience.
Retail Marketing Omnichannel Marketing Brand Activation drive to store
LOGISTA FRANCE
Concept Store Marketing Manager
RETAIL (SMALL BUSINESS)
January 2019 - July 2019 (6 months)
Paris, France
Conducted audits of tobacco shops across France, transforming them into turnkey concept stores and managing their openings to drive revenue growth.
Merchandising Gestion de projet Gestion d'assortiment