About Maëlle
Je transforme le pricing en levier de croissance : plus de marge, plus de clarté, plus de scalabilité.
Mais avant tout, un bon pricing est un pricing juste - celui qui reflète la vraie valeur de ce que vous créez, pour vos clients comme pour votre business.
Ce que j'apporte :
10 ans chez BMW Group à la tête de la stratégie pricing, risque et pilotage commercial de la division leasing B2B. J'ai construit des modèles de données complexes, influencé des décisions à impact direct sur la marge et le volume, et piloté des équipes transverses et des transformations profondes.
Aujourd'hui j'interviens en mission pour des startups, scale-ups et ETI qui n'ont pas de fonction pricing structurée - et qui laissent de l'argent sur la table, souvent parce que leur prix ne reflète pas ce qu'ils valent vraiment.
Mes missions typiques :
- Audit pricing + framework valeur + outil de rentabilité deals (Excel structuré, prêt à l'emploi dès J+1)
- Feuille de route data & IA pricing : de l'outil manuel au pricing dynamique
Secteurs de prédilection : Mobilité · Fintech · EV/énergie · Impact economy
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Can work on-site
Paris (up to 10km)
Experience
- ARTHIKA StrategyFounder & PresidentCONSULTING AND AUDITSJanuary 2026 - Today (6 months)Paris, FranceCreation of an independent consulting firm specialised in pricing strategy for start-ups, scales-ups and SMEs. I am supporting sustainable company growth through pricing lever, rigorous business diagnostic and strategy, and transformation management.Offering : Pricing diagnostic, Pricing diagnostic & Strategy, Advisory follow-up, Embedded transitional Pricing/Revenue Growth director.
- BMWHead of Pricing & Sales steeringAUTOMOBILEJuly 2022 - January 2026 (3 years and 6 months)Montigny-le-Bretonneux, FranceManagement of a team of 16 people including 2 managers as direct reports and 3 business analysts (both internal & consultant resources).Responsible for profitability and sales support, including pricing modelling and sales steering towards best volume/margin balance on both direct and indirect sales.Sales planning and forecast on volume and contributive margin.Responsibility for bonus schemes of sales representatives (pay plan) and partners commissions including dealers and brokers.Sales strategy to insure targets achievement and continous growth, playing with different sales channels, business units, partners, intermediaries and market opportunities.
- One Young WorldAmbassadorNovember 2025 - Today (8 months)Member to the world's most impactful community of young leaders, creating projects with social, societal and environmental impacts.Responsible for profitability and sales support, including pricing modelling and sales steering towards best volume/margin balance on both direct and indirect sales. Sales planning and forecast on volume and contributive margin. Responsibility for bonus schemes of sales representatives (pay plan) and partners commissions including dealers and brokers.
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Education
- Diriger avec la Data et l'Intelligence ArtificiellePolytechnique Executive Education2026
- Master Finance & Risk managementESSCA2015Master Finance & Risk management