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Macarena BlancoMB

Macarena Blanco

Content Manager: Writer/Ghostwriter/Marketing

€231/day
Paris, FR
3-7 years

Average response time: 1 hour

About Macarena

Five years experience as a Content Manager.

👉🏻 Increase web traffic, brand awareness, and engagement that translates into sales and marketing leads through digital content strategies.

As a content manager, I formulate and execute cross-platform content strategies tailored to each client's needs, serving as marketing and sales tools. The strategy includes: devising new concepts and themes, producing and publishing content, writing, editing, and proofreading while implementing SEO best practices.

Services

🖥️ Webinars:
- Production of content and presentation

📈 Reports/White papers:
- Formulate concepts, research, and writing

🎙️ Podcast:
- Manage all production starting from conception to editing and promotion.

✍🏻 Blog Articles:
- Writing, editing, and proofreading

👻 Ghostwriter for Linkedin/Twitter:
- Copywriting to enhance your online presence

🤳🏻 Social Media (Instagram, TikTok):
- Strategy to build an audience, production of visuals, and copywriting

✉️ Newsletters:
- Planning, copywriting, and design

💻 Website:
-Improve and optimize your website content
-Proofreading and editing of existing content

Feel free to message me if you are looking for something in particular.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Heuritech
    Fashion Content Manager
    DIGITAL AND IT
    September 2021 - September 2022 (1 year and 1 month)
    Paris, France
    Creation and execution of all the Editorial Content Strategy, including webinars, industry reports, white pagers,
    newsletters and blog articles. (500 subscribers per webinar with 40% of MQL, +4000 readers per article, 50k
    newsletter subscribers)

    In charge of launching the Heuritech Podcast. Including strategy, hosting, scripting, recording, post-production
    and diffusion.

    Responsible for the strategy and management of Linkedin accounts (CEO, COO, CRO and Sales) + Heuritech's
    Instagram account. (growth of 3K followers on Linkedin and 2K followers on IG)
  • Freelance
    Ghostwriter and Content Manager
    TECH
    December 2022 - Today (3 years and 5 months)
    Paris, France

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Education

  • Fashion Communication
    Istituto Marangoni
    2019

Skill set (4)

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