About Lydia
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Dailymotion AdvertisingHead of Global CommunicationsMarch 2022 - Today (4 years and 3 months)Paris, FranceIn charge of establishing and leading the communications department for Dailymotion Advertising (Dailymotion's video marketing platform). Recruitment of a communication team - management of 2 people.Developing and implementing a global com strategy based on strategics comms pillars. Defining objectives, key messages, and preparing the CRO and C-Level executives for speaking engagement. Thought leadership. Managing public relations agencies in priority markets (US / EMEA / France / APAC). Analyzing results and monitoring key performance indicators.
- Adot (Veepee Ad Connect)Senior Communications ManagerNovember 2019 - March 2022 (2 years and 4 months)Paris, FranceResponsible for developing and executing global Marketing Content & PR/Communications Strategies across commercial solution areas, businessissues, marketing insights/studies - in all business units : Luxury, Beauty,Automotive, Retail, CPG/FMCG.Management of 2 people.Key Responsabilities :> PR & External comms• Build strong relationships with key business, and tech/corporate journalists inFrance and in EMEA markets.• Mediatrainings of top management speakers• Manage media and interview requests• Monitor industry trends as well as competitive environment> Content marketing Strategy• Create content and manage the digital communication and content throughsocial media• Increase our following and engagement across social media• Take full ownership of the publishing and follower engagement> Tought-leadership and brand awareness• Secure keynote speaking positions at relevant conferences• Manage the existing relationships and set new ones according to business’sneeds.• Manage award submissions
- Matriochka InfluencesSenior Corporate Communications Consultant - for METAApril 2018 - November 2019 (1 year and 7 months)Paris, FranceMedia Relations (French and international scope) and Strategic supportfor FACEBOOK // INSTAGRAM // MESSENGER // WHATSAPP FRANCEspeaking opportunities - for all business units - including the Luxury worlddepartment based in Paris :• Mediatraining of high-level contacts (directors of strategic departments atFacebook and C-level)• Definition and implementation of an influence and PR strategy• Development of strategic recommendations• Crisis management (Cambridge Analytica, GDPR issues...)• Drafting of opinion pieces, Q&A, part-of-speech, media briefing• Strategic announcements management (e.g. Instagram Check out)• Stakeholders analysis and mapping (business issues)• Plan, coordinate and attend key trade shows (Viva Technology, HubForum,Salon des entrepreneurs...)Significant results in the international and French press (The New York Times,WWD, Business of Fashion, Les Echos, Le Figaro, Le Parisien, Le Monde...).
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Education
- Master's degreeIAE Nice (Graduate School of Management)2015Master's degree
- Bachelor's degreeUniversité Lumière Lyon2013Bachelor's degree