Ludovic Lelievre

• Responsible for the business & product roadmap for Outbound activities (lead generation, enrichment, nurturing and scoring): identify Outbound growth levers using data and sales feedbacks, prioritize projects based on expected business impact, oversee bi-weekly sprints to deliver in agile mode

• Reach +30% in sales qualified leads with better lead enrichment and reach +3pts in automatic lead sign up by leveraging new company signals and email personalization

• Share regular updates (weekly roadmap progress, monthly lead forecast) with country stakeholders (Country managers, Sales lead) to ensure cross team alignment

• Manage 8 persons in 3 teams (brand lead gen team, retailer lead gen team, nurturing team) Stack:

- Data: BigQuery, Python, Cluvio, Sigma

- CRM & email: Salesforce, ActiveCampaign, Mixmax

- Automation: Zapier, n8n, Airflow, Hightouch

- Landing page: Webflow, Tyepform

- Project mgt: Jira

• Responsible for the growth strategy of non professional car owners (long tail supply) for the EU market (7 countries): follow the AARRR framework to set the right metrics and track growth progress

• Use both business KPIs (funnel conversion, cohort LTV, churn rate) and qualitative feedbacks (via automatic surveys and CS feedbacks) to identify and prioritize growth levers: reach +15% in user activation after 1 month by re working the onboarding steps and emails, reach -20% in churn after 3 months by identifying the underperforming new users and proactively reaching out with personalized advices

• Be the voice of the car owner community: collect user feedbacks all along their journey, measure the business ROI of owner painpoints and prioritize the XP improvements during Product and Ops roadmaps

• Manage a team of 2 Growth Associates and supervise an external team of 7+ Customer Success agents Stack:

- Data: Snowflake, Tableau, GA

- CRM & email/push notifs: Iterable

- Automation: Zapier, n8n, Hightouch

- Landing page: Umso, Typeform