Description

Expert en Acquisition B2B Digitalisée | Stratégie Commerciale et Marketing Automatisé | Secteurs Beauté, Bien-être.

Fort de plus de 15 ans d'expérience dans la gestion de marques internationales et le développement commercial, j'accompagne aujourd'hui les entreprises dans leur stratégie d'acquisition B2B digitalisée. Spécialisé dans la création d'architectures de vente automatisées, j'intègre des solutions comme HubSpot pour mettre en place des flows d'emailing et des séquences automatisées adaptées à chaque étape du parcours client, assurant un suivi efficace et personnalisé.

En tant que CEO de L'Essence des Notes, Directeur Commercial chez Passione Beauty, et consultant pour des projets comme Coral Gardeners, je combine une vision stratégique avec une approche agile, en optimisant la performance commerciale sans dépendre d'une force de vente lourde.

Je suis passionné par le secteur de la cosmétique, avec une spécialisation dans les soins, les parfums, et les initiatives écoresponsables. Mon objectif ? Aider les entreprises à atteindre leur plein potentiel à travers des stratégies d'acquisition innovantes et digitalisées.

Disponible pour des missions de conseil, de création de flows automatisés sur HubSpot, ou de gestion de projets, je serais ravi de collaborer avec vous pour accélérer vos initiatives B2B.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

PassioneBeauty
Commercial Director - France & Spain
March 2024 - Today (2 years and 3 months)
As the Commercial Director for Passione Beauty in France and Spain, I lead the strategic expansion of our B2B operations.
- Develop and implement a comprehensive sales strategy for the French and Spanish markets, focusing on B2B expansion and partnerships.
- Lead, and grow a high-performing sales team to exceed sales targets and objectives.
- Foster and maintain robust relationships with key accounts, distributors, and partners within the beauty industry and nail salons.
- Collaborate with the marketing team to ensure sales strategies and tools are aligned with marketing initiatives, ensuring brand consistency and market penetration.
- Manage sales forecasts, budgets, and performance metrics, providing regular reports to the executive team.
- Represent Passione Beauty at industry events, conferences, and trade shows to network with potential clients and partners.
Coty
Global Trade marketing Director
FASHION AND COSMETICS
May 2020 - Today (6 years and 1 month)
Genève, Switzerland
Global commercial leader for the portfolio of 6 prestige-tier salon hair care brands (B2B, B2C).
- Lead design of commercial strategies (distribution, pricing, etc.), sales and capability tools as integral part of brand and portfolio innovations to enable winning activation across all countries and channels (salon, wholesale, eCom, premium retail).
- Lead GTM design of the portfolio care strategy (including were to play, brand prioritization across all market.
- Lead commercial strategy to expand the business into new categories and distribution channels (eCom) incl. strategies for omni-channel phasing, pricing, trade terms, brand protection.
- Secure engagement and commitment of all key global country teams in EU, NA, LA, Asia to reach central targets per brand and portfolio via deployment of global strategies, creation of execution guidelines and building of capability.
- Lead business results analysis, reporting and understanding of best practices to grow the business and drive efficiencies.
Stratégie webmarketing Stratégie d'entreprise Stratégie commerciale
Hoa-Lab
Chief Executive Officer
August 2022 - March 2024 (1 year and 7 months)
Castres, France
Creating a positive culture in the company
- Leading the development of the company's short and long-term strategy, ensuring their alignment with short-term and long-term objectives
- Making major corporate decisions, managing the overall operations and resources of a company.
- Communicating, on behalf of the company, with shareholders, government entities, and the public
- Maintaining awareness of the competitive market landscape, expansion opportunities, industry developments, etc.
- Review financial and non-financial reports to devise solutions or improvements
- Developing fresh ideas for the running of the company.
- Monitoring how various departments of the company operate and how they work together to achieve overall goals.

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Master en marketing et Management
Excelia group La Rochelle
2013
Accréditation Grade de Master Conseil en développement d’une entreprise (consultancy project) Management d’une association (cas réel) Création d’une entreprise* Recherche appliquée sur les organisations et les pratiques managériales ** Conseil en développement d’une entreprise (consultancy project) Management d’une association (cas réel) Création d’une entreprise* Recherche appliquée sur les organisations et les pratiques managériales ** Certifications: CEFDG Master, EQUIS, AACSB, AMBA,EFMD Master

Ludovic G.

Expert en Acquisition B2B I Digital I Automatisé

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