About Ludovic
J'accompagne les marques depuis plus de 14 ans à travers les plus grands groupes de communication créatifs et médias.
J'appréhende les réfléxions stratégiques sur des problématiques aussi bien locales qu'internationales afin d'adresser différentes cibles BtoC et BtoB.
Passionné de Média, Publicité, Communication et Digital
French
Native or bilingual
English
Fluent
Spanish
Conversational
Japanese
Basic
Can work on-site
Annecy (up to 50km), Paris (up to 10km), Genève (up to 10km), Nyon (up to 10km), Lausanne (up to 10km)
Experience
- FreelanceAccount DirectorJanuary 2022 - Today (4 years and 5 months)
- Publicis MediaDigital Account DirectorFebruary 2021 - December 2021 (10 months)Lausanne, Switzerland
- MavicGlobal Digital Marketing ManagerSeptember 2019 - February 2021 (1 year and 5 months)Annecy, FranceDefinition of the Global Digital strategy. International coordination and supervision of the local strategy activation. Structuration of the Digital approach : define the priorities. Investments optimization. Media performance analysis and reporting on EMEA and USA. E-com development: KPI's definition and efficiency analysis. Coordination of the creative and media agencies.
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Education
- 2005, Management, Communication, Marketinginstitut supérieur de gestion20052005, Management, Communication, Marketing
- Bachelor of Business & Bachelor of ArtsSt. John's University2005Bachelor of Business Administration (BBA), Marketing
Certifications
- Google Ads ShoppingGoogle
- Double Click Campaign Manager BasicsGoogle