About Lucille
After studying digital marketing for five years, I decided I wanted to expand my skills and learn more about data science. To achieve my goal, I enrolled in the MSc in Data Science and Digital Marketing at emlyon Business School.
This desire came while I was working at Ubisoft, I had the opportunity to work with Data Analyst and Data Scientist, and while taking a data analysis course at ISTEC. I realized that I needed to acquire technical skills (programming languages) to reach a new level by doing what I love: analyzing data.
During my program at emlyon Business School, I will learn about programming languages such as Python, R, and also SQL, while refreshing my math skills. And I will have projects in Data visualization and Machine learning.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Malt Community SLData AnalystHUMAN RESOURCESJune 2021 - Today (4 years and 11 months)Paris, FranceData analyst:- Work in collaboration with Salesops and Product teams to ensure that decisions are data-driven- Build KPIs and dashboards to enable teams to monitor their performance- Migrate dashboards from an old visualization tool (Chartio) to Looker- Conduct analysis to understand our usersData engineering:- Rebuild our database using the Medallion Architecture- Ensure data quality and develop quality tests- Creation of documentation for the Data teamOur Technical Stack:- BigQuery, Airflow- SQL, Python- Visualization: Looker, Husprey, Querybook
- Ubisoft InternationalConsumer Market Knowledge AnalystVIDEO GAMES AND ANIMATIONSeptember 2019 - July 2020 (10 months)Montreuil, FranceConduct studies and provide Production teams with insights to support decision-making on the brand “Riders Republic”.Realize quantitative and qualitative studies for each stage of the product’s life:- Conception and execution of survey (Qualtrics)- Consumers focus grou- Data treatment (SPSS, Excel)- Analysis- Reporting with insights based on data analysis
- IligoMarketing Research AnalystCONSULTING AND AUDITSApril 2018 - June 2019 (1 year and 3 months)Paris, FranceRealization of quantitative and qualitative surveys :- Creation and implementation of questionnaires (AreYouNet)- Recruiting participants for focus groups- Data processing (Askia, Excel)- Analysis and provide insights (PPT)
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Education
- MSc Data Science & Digital MarketingemlyonBuilding hard-skills in Data Science with core competencies in Digital Marketing : - Data Science: SQL, Python, R, Machine Learning, Tableau, PowerBI - Digital Marketing: Web content strategy, Web analytics (Google Analytics), Programmatic Advertising, UX, AI in marketing, Consumer Behavior, CRM - In-company project: Shippeo - Analyse the usage of the e-learning platform. Extract data via API, analysis (python), dashboards (Tableau), recommendations
- Master's degree, Digital MarketingIstec2021