Lucile Troff

Passionate about customer engagement, I specialize in CRM, Data, Loyalty, and AI-driven strategy.

With several years of experience in leading retail groups (Decathlon, Auchan, Okaïdi), I have built strong expertise in customer activation, retention, and data-driven marketing.

For the past 7 years, I have been working as an independent consultant, helping brands define and implement CRM, Data, and Loyalty strategies from both a strategic and operational perspective, leveraging AI to enhance personalization and performance.

My mission is to turn customer insights into actionable strategies that drive business growth and long-term engagement.

💡 Key expertise:

✔️ CRM Strategy & Customer Lifecycle Management

✔️ Loyalty Program Design & Optimization

✔️ Data-Driven Marketing & AI-Driven Strategies

✔️ Advising & Reporting to C-Level Executives

✔️ Project & Stakeholder Management

💬 Let’s connect!