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Lucie Victor

Acquisition | Lead Gen | Tunnel de ventes

Can work in or around Toulouse

  • 43.604652
  • 1.4442090000000007
Propose a project The project will begin once you accept Lucie's quote.
Propose a project The project will begin once you accept Lucie's quote.

Location and workplace preferences

Location
Toulouse, France
Can work onsite in your office in
  • around Toulouse and 10km

Verifications

Freelancer code of conduct signed
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Verified email

Languages

Categories

Skills (7)

Lucie in a few words

🎯 Ma mission 🎯 Générer des leads qualifiés, nurturer votre base de donnée prospects, et fidéliser les clients existants grâce aux leviers digitaux les plus ROIstes.

Consultante en marketing digital depuis 7 ans, j’accompagne les acteurs B2B et B2C dans la définition et la mise en œuvre de leur stratégie digitale afin d’acquérir et de fidéliser leurs clients. ➡️ J’interviens sur l’ensemble du tunnel de conversion afin de débloquer les points de friction pour atteindre leurs objectifs business.


Ce que je propose :

✅ Audit
✅ Stratégie
✅ Accompagnement mensuel opérationnel
✅ Formation

Plateformes sur lesquelles je travaille :
➖ Hubspot
➖ Facebook Ads
➖ Google Ads
➖ Linkedin Ads
➖ Twitter Ads
➖ Pinterest Ads
➖ Plateformes emailings et de landing pages

Langue : FR/EN ✔️

Contactez-moi pour parler de votre besoin et de vos objectifs 🎯




Experience

Cenareo - Cenareo

Software Publishing

Lead Gen & CRM manager

Toulouse, France

July 2020 - March 2021 (8 months)

Lead generation : implementation of a new acquisition strategy for the brand, exploring new channels and optimizing existing ones while reducing the cost per lead (Linkedin success story).

CRM :
➖ Day to day optimisation for marketing and sales team
➖ Research customer segments, clients and strategies to increase qualified leads
➖ Lead nurturing
➖ Emailing AB test
➖ Sales and marketing team dashboarding


ABM : implementation of the ABM strategy in correlation with the new sale strategy.
CRM Génération de leads LinkedIn Ads Tunnel de conversion Tunnel de ventes Inbound marketing Lead nurturing

Mirum

Consulting & Audits

Acquisition & CRM manager/ Performance Marketing

Toulouse, France

February 2018 - July 2020 (2 years and 5 months)

Lead generation : acquisition & digital channels strategy (multiple countries), definition of personas, audience segmentation & customer journeys.

Performance Marketing : Google Ads, Paid Social, Mobile acquisition, Landing Page optimization, AB test, Emailing. Campaigns planification & content optimisation for all touchpoints. Audience segmentation to improve conversions, engagement and revenue generated by these channels.

Inbound marketing : funnel optimisation & conversions, refine process of qualification, orchestration of nurturing campaigns.

CRM & marketing automation (Hubspot).

ROI Reporting : creation of dedicated and reliable KPIs to follow.

Digital Marketing Consultant

Consulting & Audits

Founder  - As a freelancer

Toulouse, France

November 2016 - Today (5 years and 11 months)

Performance Marketing (ecommerce & lead gen) :

➖ Global acquisition strategy and definition of channels that generate clients and revenu
➖ Campaigns planification : Google Ads, Paid Social (Facebook Ads, Linkedin, Pinterest), Native ads, Landing Pages, Emailing...
➖ Content optimisation according to the conversion funnel
➖ Focus on audience segmentation to improve conversions, engagement and revenue generated by these
channels
➖ Definition of personas & customer journeys
➖Definition of KPIs based on ROI & reporting on tracked results

Digital Marketing Trainer (Qualiopi)

I provide training for individuals or marketing team on :

➖ Inbound Marketing
➖ Acquisition strategy & campaigns implementation
➖ E-commerce development

Plantzy

E-commerce

Responsable marketing communication

Montréal, QC, Canada

March 2016 - September 2016 (6 months)

2 external recommendations

Check out Lucie's recommendations

Education