Description

🎯 Mes missions 🎯

👉 Définir et mettre en place votre stratégie d'acquisition et d'activation clients

👉 Générer des leads qualifiés grâce à la publicité

👉 Analyser le parcours de vos utilisateurs pour trouver de nouvelles opportunités de CA

👉 Mettre en place votre automatisation email

👉 Analyser vos leviers pour déceler là où vous êtes ROIstes, et là où vous devriez baisser vos investissements marketing

Consultante en marketing digital depuis 11 ans, j’accompagne les acteurs B2B et B2C dans la définition et la mise en œuvre de leur stratégie

➡️ J’interviens sur l’ensemble du tunnel de conversion afin de débloquer les points de friction pour atteindre vos objectifs business.

Ce que je propose :

✅ Audit et Stratégie

✅ Accompagnement mensuel opérationnel

✅ Formation

Plateformes sur lesquelles je travaille :

➖ Google Ads

➖ Hubspot

➖ Linkedin Ads

➖ Convertkit

➖ Pinterest Ads

➖ Plateformes emailings et de landing pages

Langue : FR/EN ✔️

Contactez-moi pour parler de votre besoin et de vos objectifs 🎯

Industry field of expertise

Languages

Spanish
Fluent
English
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Toulouse (up to 10km)

Digital Marketing Consultant
Founder
CONSULTING AND AUDITS
November 2016 - Today (9 years and 7 months)
Toulouse, France
Performance Marketing (ecommerce & lead gen) :

➖ Global acquisition strategy and definition of channels that generate clients and revenu
➖ Campaigns planification : Google Ads, Paid Social (Facebook Ads, Linkedin, Pinterest), Native ads, Landing Pages, Emailing...
➖ Content optimisation according to the conversion funnel
➖ Focus on audience segmentation to improve conversions, engagement and revenue generated by these
channels
➖ Definition of personas & customer journeys
➖Definition of KPIs based on ROI & reporting on tracked results

Digital Marketing Trainer (Qualiopi)

I provide training for individuals or marketing team on :

➖ Inbound Marketing
➖ Acquisition strategy & campaigns implementation
➖ E-commerce development
Acquisition trafic Stratégie webmarketing Génération de leads Inbound marketing Lead Generation Lead nurturing Tunnel de conversion
Cenareo
Lead Gen & CRM manager
SOFTWARE PUBLISHING
July 2020 - March 2021 (8 months)
Toulouse, France
Lead generation : implementation of a new acquisition strategy for the brand, exploring new channels and optimizing existing ones while reducing the cost per lead (Linkedin success story).

CRM :
➖ Day to day optimisation for marketing and sales team
➖ Research customer segments, clients and strategies to increase qualified leads
➖ Lead nurturing
➖ Emailing AB test
➖ Sales and marketing team dashboarding

ABM : implementation of the ABM strategy in correlation with the new sale strategy.
CRM Génération de leads LinkedIn Ads Tunnel de conversion Tunnel de ventes Inbound marketing Lead nurturing
Mirum
Acquisition & CRM manager/ Performance Marketing
CONSULTING AND AUDITS
February 2018 - July 2020 (2 years and 5 months)
Toulouse, France
Lead generation : acquisition & digital channels strategy (multiple countries), definition of personas, audience segmentation & customer journeys.

Performance Marketing : Google Ads, Paid Social, Mobile acquisition, Landing Page optimization, AB test, Emailing. Campaigns planification & content optimisation for all touchpoints. Audience segmentation to improve conversions, engagement and revenue generated by these channels.

Inbound marketing : funnel optimisation & conversions, refine process of qualification, orchestration of nurturing campaigns.

CRM & marketing automation (Hubspot).

ROI Reporting : creation of dedicated and reliable KPIs to follow.
CRM Marketing de contenu Email marketing Acquisition trafic Paid social Google AdWords Facebook Ads Landing page