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Lucie De AntoniLD

Lucie De Antoni

CMO as a Service | Marketing B2B

€830/day
Paris, FR
8-15 years

Average response time: 1 hour

About Lucie

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What I want 💯
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As a freelance, I have the capacity to dive into several type of problematic - from operational to strategic - whatever your industry. My mission is to help your company to growth.

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What I'm able to do 🚀
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My main expertise:
> Marketing BtoB
> Marketing Strategy and Planning
> Brand and Value Proposition definition
> Corporate Communication
> Inbound & Outbound Marketing channels
> Content Creation (company, product, social media, press, media..)
> Growth Marketing
> Acquisition campaigns / Lead Nurturing / Sales automation

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What I propose ✍🏼
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If as a marketer I used to work learn how to be a real multitasker, as a freelance I want to help you on 3 main areas that I know there are my top expertises.


Top Expertises

1️⃣ Audit and Marketing Strategy
2️⃣ Recruitment and Coaching
I’m currently Marketing mentor for 4 organisations: Women In Tech (US), Willa, Les Premières and Station F
3️⃣ Brand position (at local and global scale)

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How we can proceed 💡
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1️⃣ ON DEMAND (day or half-day mission): I focus on one major topic
2️⃣ SPRINT (to 3 weeks to 1 month): I create value for a specific project. From A to Z, I can manage the entire project or collaborate with your team
3️⃣ PERSONALISED PROGRAM (mission >1 month): I take over your marketing activities or a specific project (outsourcing), coach or train your team

NB 🕵🏻‍♀️ To succeed, none of these services is exempt from an analysis phase. This is key to be efficient and deliver the expected service.
  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Garantme
    Head of Marketing
    BANKING AND INSURANCE
    September 2022 - Today (3 years and 9 months)
    Paris, France
    Garantme is an Insurtech. The company is building the first end-to-end insurance platform to help real estate agencies manage their rental process seamlessly.

    Managing a dynamic team of 10 experts across four key verticals : Automation, Acquisition, Conversion and Brand

    Main missions:
    ✔️ Develop and mentor a high-performing team, fostering a collaborative and innovative culture
    ✔️ Formulate and execute comprehensive marketing strategies aligned with business objectives
    ✔️ Collaborate with Product, Sales, Operations to ensure seamless integration of marketing initiatives
    ✔️ Monitor key performance indicators (KPIs) to measure the success of campaigns
    ✔️ Identify opportunities for continuous improvement on product, brand or growth sides
    Growth Strategy automation Product Development Leadership Development Branding Communication strategy
  • Jenji
    Head of Global Marketing
    SOFTWARE PUBLISHING
    January 2021 - August 2022 (1 year and 7 months)
    Paris, France
    Jenji is one of the leading enterprise specialised in expense management solution.

    ✔️Develop and unify communication, branding & content strategies
    ✔️Increase brand awareness accross all our markets (France, Switzerland, Benelux, Germany for Europe, and APAC region)
    ✔️Define editorial strategy and work on thought leadership
    ✔️Iterate marketing growth strategy
    ✔️Setup marketing automation campaigns & tools, and then update the sales funnel
    ✔️Accelerate lead acquisition and customer retention for each region
    ✔️Own the invested budget and marketing KPIs
    ✔️Manage the international marketing team and work on employee development/retention (10 persons in total: Content and SEO; ASO and Acquisition; Field and Growth Marketing teams)
    Project Management Marketing Communication international Growth Strategy automation
  • ComSense Agency
    Marketing Consultant
    CONSULTING AND AUDITS
    September 2020 - November 2021 (1 year and 3 months)
    ComSenSe is a concultantcy agency specialized in though leadership establishment, events content creation and communication actions.

    > Design and execute website
    > Ensure design deliverables for internal and external usage
    > Help maintain and update our brand styleguide and toolkit
    > Ensure both business vision and customer expectations are met
    Site vitrine Optimisation On-Page Marketing Branding Communication digitale

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Education

  • MBA International Management
    ESCAET Business School
    2015
    Corporate Industry & Marketing Digital
  • Bachelor
    Buskerud University College Norway
    2013
    Bachelor Marketing & Entrepreneurship

Certifications

  • Google Adwords
    Google Analytics for Business
    2020
    Formation AdWords Google AdWords
  • Inbound Marketing
    HubSpot Academy
    2020
    Inbound marketing Marketing de contenu Stratégie éditoriale

Skill set

Categories