Lucie Barbarin

Develop the 3 brands, animate the restaurants and increase the sales through :

- Define and implement the Social Media strategy : recruitment and management of a Social Media Manager, creation and set up of Social Ads campaigns (on Meta Ads Manager).

- Organize events and marketing activations in partnership with brands.

- Optimize the client experience : mystery client program, client reviews, CRM.

- Manage PR actions and Influence campaigns.

- Coordinate with Operations Team and external partners to ensure a perfect implementation of activations.

Design the product offers and develop wholesale sales :

- Define the marketing plan and create the offers for wholesale distribution (pharmacies, organic shops, concept stores)

- Develop tools for the commercial team and points of sales : catalogs, training books, POS material.

- Organize BtoB and BtoC fairs (Natexpo, Salon du Made in France).

Parfums Paco Rabanne, Jean Paul Gaultier, Nina Ricci, Prada & Valentino. Responsible for planning, budgeting and implementing the Trade Marketing Plan for all retailers on the French local market for the 5 brand portfolio. Coordinate high image projects : windows and podiums in flagships stores (GL Haussmann, Sephora Champs Elysées). Manage a 6 people team : 4 Trade Marketing Executives, 1 Business Analyst and 1 Sales Statistics Executive. In 2017, I successfully launched the new feminine fragrance Scandal by Jean Paul Gaultier with major trade packages negociated with all retailers. Scandal was #1 in volume and #2 in value in Sephora during the month of the launch.