Lucas Roller

The majority of people wouldn't care if 73% of brands disappeared tomorrow. And yet more brands are created everyday. In the digital era, brands have been forced to be authentic, truthful (and that's a good thing); otherwise they are ment to disappear.

I believe that brands that will remain are the ones that stand for something as they play an important part of our society. Planning strategic is about building long term brands, that do good, that are inspired by people's life, and inspiring to them.