Description

I help brands connect strategy, culture and execution.

With 5+ years of experience across Nike (RTFKT), Ubisoft and Fnatic, I design and lead brand strategies, collaborations and creative campaigns that blend storytelling, technology and craftsmanship.

My expertise:

Brand strategy & narrative design
Creative & cultural partnerships
Campaign management (from concept to delivery)
Innovation & AI-augmented processes
Insights & trend analysis

I work with brands and studios seeking to elevate their cultural impact and operational excellence: from strategic direction to hands-on execution.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Nike
Marketing & Partnerships Operations Lead - RTFKT
FASHION AND COSMETICS
September 2022 - October 2025 (3 years and 1 month)
Beaverton, OR, USA
• Define and execute RTFKT Marketing and Partnerships strategy, driving revenue and contributing to brand identity
• Manage 10+ cutting-edge marketing campaigns with industry giants (Bureau Bétak, RIMOWA, Zellerfeld, Takashi Murakami): generated revenue, partnership value and brand engagement
• Doubled RTFKT's customer base by introducing innovative approaches and technologies to enhance operations (interactive storytelling, AI, 3D digital retail experience, AR, gaming activations)
• Ideate Marketing and Product deliverables in collaboration with production teams across 7+ countries
• Optimize campaign success by leveraging Data Analytics: generated performance reports and provided strategic recommendations (ROI, SEO, reach, conversion rates)
Innovation & intelligence artificielle appliquée Digital Transformation Stratégie de croissance Partenariats stratégiques Leadership et gestion d'équipe
Ubisoft
Partnerships Project Specialist - New Business
VIDEO GAMES AND ANIMATION
January 2022 - August 2022 (7 months)
Paris, France
- Develop high-profile licensing agreements to expand Ubisoft’s brand reach beyond gaming (e.g., Assassin’s Creed with the Louvre Museum, Rabbids at Versailles Castle)
- Oversee and coordinate internal departments to develop innovative partnerships (e.g., VR & AR, live events, location-based entertainment, accessible gaming)
- Proactively identify and secure 10+ new opportunities for strategic partnerships
Leadership et gestion d'équipe Gestion de projet Business development Partenariats Innovation
Fnatic
Partner Development Executive
SPORTS
May 2019 - July 2020 (1 year and 2 months)
London, England, United Kingdom
• Lead and execute 30+ partnerships and marketing campaigns, collaborating with leading players (Gucci, Nike, Unicef, OnePlus, AMD, BMW, Monster Energy) and top Marketing agencies (Publicis, Havas Sport)
• Leverage data analysis tools (GlobalWebIndex, Tableau) to uncover commercial opportunities, contributing to renew 100% renewal rate across existing partnership portfolio
• Oversaw sales cycle from outreach to contract negotiation: developed 60+ partnership packages alongside production teams and created persuasive sales presentations resulting in 15+ signed partners
Business development Suivi des KPIs Génération de leads Sales Excellence Marketing and Communications Planning