Description

With more than 10 years of experience both in Scaleups from the French tech Next 40, and at Google, I bring to you my Strong Sales, Marketing (Brand + Growth) and Digital Strategy expertise acquired through 6 years of Digital Marketing roles at Google and over 4 years of Marketing leadership positions at Getaround and Ankorstore, global and well funded marketplaces ($1bn+ valuations).

Over the past 10 years I managed several international teams located in countries all over Europe, and worked on problematic such as Team Structuration, Brand Building, Hyper Growth, Community Building, Audience Segmentation, and even Rebranding / Launch of a new International Brand.

I would be happy to help you in any Marketing challenge you are facing.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Ankorstore
Global Head Of Brand Marketing
E-COMMERCE
January 2022 - March 2023 (1 year and 2 months)
Paris, France
Ankorstore is the #1 wholesale Marketplace in Europe for independent retailers and brands. It raised $280M in January 2022 at a $2Bn valuation.

Led the Central Brand Marketing team of Ankorstore / Launched our new Brand / Structured our Brand Strategy / Community Strategy

Brand Strategy, PR&Com, Media Buying, Events (online + Offline + Website), Social Media, Community building, Content, Measurement, local activation

FR / DE / UK / IT / ES / NL / Nordics
brand strategy brand marketing Marketplace E-commerce Réseaux sociaux marketing opérationnel Relations presse Content marketing
Getaround (ex Drivy)
Europe Head of Growth
E-COMMERCE
February 2020 - January 2022 (1 year and 11 months)
Paris, France
Getaround is the World Carsharing leading platform. It operates in 8 countries in Europe and the US. Acquired Drivy - Europe Carsharing leading platform - in 2019, and Nabobil - Norwegian Carsharing leading platform - in 2019. Became Public in December 2022.

Led the Growth Marketing Team / Launched the Hourly pricing / Pivot from Country to City Focus Strategy / Full Connect Focus

SEO, Paid Acquisition, CRM, Affiliate and Partnerships - Supply Marketing/ Events and Demand Marketing / User segmentation Squad Booking Board Member

FR / DE / ES / UK / BE
E-commerce Marketplace growth Growth marketing Acquisition SEO Marketing Strategy CRM
Getaround (ex Drivy)
Europe Head of Acquisition
E-COMMERCE
April 2019 - February 2020 (10 months)
Paris, France
Getaround is the World Carsharing leading platform. It operates in 8 countries in Europe and the US. Acquired Drivy - Europe Carsharing leading platform - in 2019, and Nabobil - Norwegian Carsharing leading platform - in 2019. Became Public in December 2022.

Leading the Acquisition team / Rebranding from Drivy to Getaround / LTV strategy

Social Media campaigns, Perfomance Campaigns, CRM, Partnerships and Online / Offline Measurement

FR / DE / ES / UK / BE
Social Media Marketing CRM Acquisition trafic Strategic Partnerships Marketplace E-commerce

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Master of International Business
Hult International Business School
2012
Master, International Business
Bac+4, Corporate Finance and Strategy
INSEEC Group (ECE)
2011
Bac+4, Corporate Finance and Strategy

Check out Lucas's education

Marketing Consultant

Lucas Machin

Directeur Marketing et E-Commerce - ex "Next40"

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