Lorenzo P.

For a Paris based gaming studio, I am responsible of a 6 figures worldwide marketing monthly budget divided among 2 games (FRAG Pro Shooter and SUP). Main marketing channels: Facebook, Apple, Influencers, Unity and Google ads. I constantly look for profitable strategies to acquire new users.

Main responsibilities:

• ROAS / LTV / CPIs analysis and optimizations: Understanding where the money should be invested and why.

• Ad-managers routine: for FB business manager/ Google Ads / Unity ads / Apple ads - campaign set up, monitoring, audience, bids, budget increases and optimizations.

• Account managers relationships: bi-weekly call with our fb, google, apple and unity AMs to improve our strategies based on their inputs.

• Creatives benchmarking, creation, A/B testing and iterations: brief creation for video, image, end cards, app stores visuals. Also, when trends are emerging, focus on the trend to inspire new creatives for all our channels.

• New ad-channels: attribution set up, tracking and testing with the objective to scale them in 3 months.

• Reporting tool updates and set up (when needed): ensure that reporting and revenues projection is aligned with the ads-platforms.

• Italian influencers management: Influencers scouting, benchmarking and economical proposal to ensure a good projected CPI

• ASO keywords optimizations: Monthly keywords optimizations to increase the organic downloads coming from non branded keywords.

• MMP set up and coordination (Adjust)

As a Head of Media acquisition in a digital marketing agency I oversee a 3 people team and a monthly average ad spend of 100k $+ divided across: Facebook, Google, Tiktok, Snap, Appreciate and Voluum DSP. Remnant spending is invested on SDK aggregators, affiliate networks and media buyers that work on “performance”.