About Louis
Digital Brand Strategist with a Marketing Degree and three years experience in
Marketing and Digital, Gen-Z & young millennials expertise as well as a deep
understanding of the Digital & Social Ecosystem.
French
Native or bilingual
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- The Bicester Village Shopping CollectionDigital Brand StrategistFASHION AND COSMETICSJanuary 2020 - Today (6 years and 5 months)Bicester, England, United Kingdom- Lead the ideation of the Bicester Village’s Digital ecosystem and mapping out of how digital assets are optimised for business results.- Create cost-effective digital strategies maximising the impact of Bicester Village’s digital communication based on the respected targeted audiences.- Represent the Power of Youth and Male Audience in the Brand and creative Storytelling Team. Developed stories to create positive influence and desirability that will engage and delivered new audiences for Bicester Village Flagship.- Research and Find Millennial & Gen Z Trends presentation to give at each bi-annual away day to Central Management as part of the Creative Team.- Worked closely with both the Digital & Communications Director and Creative Director.
- The Bicester Village Shopping CollectionIndependent Marketing ConsultantFASHION AND COSMETICSNovember 2018 - April 2019 (5 months)Francex4 missions with Bicester Village
- The Bicester Village Shopping CollectionDigital Marketing & Communication ExecutiveFASHION AND COSMETICSApril 2019 - January 2020 (9 months)Bicester, England, United Kingdom- Developed Strategic Digital Plan ensuring each story is strategically maximised. Media plan channel recommendation (campaign, audience, tribe).- Performance/KPI reporting, digital/content best practices for all digital channels.- Support with photoshoot, influencer. Production schedule from planning to on- the-day logistics.- Website content updates via CMS system, applying the components of brand positioning.
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Education
- Bachelor of Business Administration - BBA, in Global ManagementSKEMA Business School2019BBA in Global Management, majoring Marketing. BBA in English. Junior year in exchange with North Carolina State University (NCSU).