About Louis
Paid Social Expert depuis 5 ans sur des problématiques très variées (Branding, Trafic, Considération, Performance)
J'ai travaillé pour un des leader Média (Dentsu Aegis Network) au pole performance (IProspect) durant un an puis avec l'un des leaders indépendants Français, Adquality du groupe BAE durant les deux dernières années. Et enfin en freelance depuis 26 mois avec différents acteurs du monde du retail, Cosmétique, banque et assurance pour des budgets allant de 2k€ à 750K€ mensuel.
PORFOLIO : Groupe Estée Lauder EMEA (Branding), Groupe Crédit du Nord (Branding/Performance), Sandro EMEA (Branding/Performance), Micromania, John Lobb...
Je vous accompagnerai donc sur les réseaux les plus pertinents (Facebook, Instagram, Snapchat, Tik Tok, Twitter, Pinterest, LinkedIn), pour developer votre potentiel de performance
Certification : Facebook ads, Twitter ads, Snap ads
N'hésitez pas à me contacter pour plus d'infos
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 10km)
Experience
- 2g agencyDigital Acquisition specialistE-COMMERCEJuly 2022 - Today (3 years and 11 months)I address your development objectives through two main strategies: generating leads (contacts, booking demos, downloading resources) and/or increasing online sales for e-commerce.I will assist you in defining your volume and profitability objectives in the short and medium term, determining your creative and organic strategy, and identifying necessary tests. Together, we will implement our action plan.With my expertise in three key media areas (SEA, Paid Social, Programmatic), I enhance and support your internal teams. This enables me to offer you the most innovative strategies, helping you stay ahead of strategic challenges for your company.The goal is to outperform the market and improve the resilience of your marketing and sales ecosystem.My primary areas of expertise currently include retail and luxury.
- AdQualityDigital Acquisition StrategistE-COMMERCEOctober 2020 - July 2022 (1 year and 10 months)Paris, FranceDevelopment of Paid Social Ads and Google Search strategies for BAE Business Accelerator Enterprise group (leading independent digital solutions group) clients. Management of 50 to 750K€ mensual media invest for Sandro EMEA, Micromania, Hiflow, Mercedes truck, Travaux.com, Up, Térega energy, UGAP.- Participation in the tender pitch- Implementation of disruptive devices and innovative formats in connection with Facebook/Instagram, Twitter, Tik-Tok, Snapchat & Linkedin- Relationship with the Facebook, Linkedin, Tik-Tok, Pinterest, Twitter and Snapchat advertising teams- Campaign reviews and reporting
- iProspectSocial Media ads Junior ConsultantE-COMMERCEJanuary 2020 - September 2020 (8 months)92400 Courbevoie, FranceDevelopment of Paid Social Ads strategies for Dentsu Aegis Network group clients. Management of 10K to 50K€ mensual media invest for Estée Lauder group, Picard, John Lobb, Melitta, Credit du Nord, BFM- Implementation and optimisation of paid media campaigns on Facebook, Instagram, Linkedin, Twitter and Snapchat.- Relationship with the teams of the Facebook, Linkedin, Twitter and Snapchat advertising agencies- Campaign reviews and reporting
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Education
- Master's degree, Marketing Strategy & Data analyticsPSB Paris School of Business2022Master's degree, Marketing Strategy & Data analytics
- Associate Degree in Digital MediaESSCA2020Bachelor's degree, Digital Marketing