About Louise
Experienced international marketing and communications manager
2 years as head of Marketing for Europe, for a B2B startup founded in San Francisco. Built the marketing team (4 people) and strategy from scratch. The company was acquired and I drove the marketing transition from a startup to leading the Marketing strategy for all EU markets.
2020-2021: entrepreneurial project (stopped by Covid) and freelancing in Marketing and Business Development in the wellness sector.
2019-2020: head of marketing and sales for a B2C startup in Marseille. Setup marketing strategy from PR to paid marketing and acquisition, social media strategy, customer satisfaction, sales & customer support.
2017-2018: freelancer in marketing & communication: benchmark and studies for architecture start-up, communications for wellness project.
2 years as head of marketing for a French hardware startup (1 year in Paris / 1 year in San Francisco): managed and launched the biggest French Kickstarter campaign in 2016 ($1.1million raised)
1 year as the general manager of a New York based e-commerce project in the fashion industry: setup all the aspects of the business (logistics, supply, and then press relations, influencer marketing, website design and optimization, email marketing, digital marketing...)
linkedin.com/in/louiseplaquevent
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Can work on-site
Marseille 7e Arrondissement (up to 50km)
Experience
- SailEazyDirectrice marketing & ventesTRAVEL AND TOURISMJanuary 2019 - January 2020 (1 year)Marseille, FranceSailEazy : voiliers en libre-service à Marseille, La Rochelle et en Bretagne. Réservez votre voilier en quelques clics via l'application SailEazy, sans contrainte de jour, d'heure ni de durée.Directrice marketing et ventes. En charge de l'acquisition de clients & abonnés, les partenariats, l'animation de la communauté, les relations presse & influencers; et en charge des ventes B2C.
- SevenhugsHead of MarketingINTERNET OF THINGS (IOT)November 2015 - March 2018 (2 years and 5 months)San Francisco, United StatesSevenhugs is building a new user experience for our every day life at home with the Smart Remote. Smart Remote is the world’s first contextual remote that allows every family member to easily control any device at home by simply pointing at it.We ran the most successful French Kickstarter campaign of these last years with $1.1million raised in November 2016, with more than 8,000 backers.I was in charge of global marketing, from PR & influencer, to physical retail marketing and digital actions (social media, digital acquisition on Facebook & Adwords, e-mailing strategy, community management, website design & optimization, analytics...)
- MoonCatsGeneral ManagerFASHION AND COSMETICSJune 2014 - September 2015 (1 year and 4 months)New York, United StatesIn charge of Marketing and Business Development strategy and implementation in launching and growing an e-commerce company.Also in charge of supply chain aspects (relationship with suppliers), IT and new products design.Website : www.mooncats.com
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Education
- Master in ManagementHEC Paris2014Programme Grande Ecole
- Yoga TeacherRishikul Yoga Shala, Vietnam2018Yoga Alliance-certified Yoga Teacher with the 200 hours training.