Description

Bonjour,

Je vous accompagne dans vos projets de marketing et communication, de la conception à la mise en place de campagnes offline et online, en passant par la gestion des réseaux sociaux (Meta Business), le paid media, ainsi que les stratégies SEO/SEA et la gestion de sites internet ou le community management.

Diplômée d’un master en marketing & management, j’ai acquis 3 ans d’expérience en marketing international dans le secteur de la cosmétique, en France et à l’étranger. Aujourd’hui freelance, je mets mon expertise au service des marques pour renforcer leur visibilité et générer de la performance.

N’hésitez pas à me contacter, je serai ravie d’échanger avec vous sur vos besoins.

À bientôt,

Louise

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

L'Occitane en Provence
Trade Marketing Coordinator - Wholesale
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August 2023 - August 2024 (1 year)
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- Coordinator for all Swiss Wholesale (Independent, Key Account, Counter, e-commerce)
- Implementation of L'Occitane international marketing plans in Switzerland, in collaboration with PR, retail and digital teams
- Customer relationship: annual review and regular meetings
- Sell-out tools creation for novelties and bestsellers animation
- Event : management of podium or pop-up projects
PLV Merchandising Design Bannières Réseaux sociaux
Yves Rocher
Trade Marketing Specialist - Business Development
FASHION AND COSMETICS
June 2022 - July 2023 (1 year and 1 month)
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- Support for 6 markets in Eastern Europe, Latin America and Sub Saharan Africa in the development of the Yves Rocher brand
- Definition of 360 trade marketing plans adapted to the markets: animation and campaign plans, recommendations of offers and commercial activations (in store, social networks, influence, website, etc.)
- Management of budgets, trade, and retail tools
Marketing and Communications Planning Réseaux sociaux Social Media Strategist
Yves Rocher
Personal Care Project Manager Assistant
January 2022 - June 2022 (5 months)
Project management within the framework of the development of a product (coordination of the various interlocutors: industrial teams, R&I, regulatory, communication, suppliers, etc.)