Description

I am a Franco-British marketing and cultural consultant based in Paris, with 10+ years of experience working across international contexts. I build social media strategies, from tone of voice to influencer activations, analyse and present KPI results to clients, and enjoy translating complex ideas into engaging, accessible stories.

As a freelance copywriter and editorial strategist, I produce content for global social media accounts, websites, features, interviews and newsletter campaigns for a range of outlets. Current clients include IDEMIA, Fettercairn Whisky and BIC Stationery. Former clients include: Accor, Armani Beauty, Champagne Bollinger, Clarins, Eminente Rum, La Roche Posay, L'Oreal Paris, Orient Express, Sisley Paris, Skyn, The Dalmore, and Royal Canin.

Founder of The FBC Paris (est. 2018), a feminist book club that meets monthly to explore international literature, politics, and cultural life.

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Paris 20e Arrondissement (up to 50km)

DDB Paris
Social Media Assistant
FASHION AND COSMETICS
January 2018 - February 2019 (1 year and 1 month)
Paris, France
- Implementing social media procedures: product briefs; creative intentions; social media guidelines; tone of voice.
- Digital content creation (FB, IG and Twitter) and Editorial calendar creation.
- Briefing the creative team for visual intentions: providing competitor examples / successful brand visuals and specifying technical requirements for the photoshoot.
- Coordinating photo shoot production: availability of the creative team, retoucher, set stylist and photographer; delivering visuals to the client and markets one month in advance of publication; coordinating with Legal for visuals featuring lifestyle elements.
- Providing social media recommendations: social media ads; benchmarks for key events; new product activations; social media competitions; influencer operations (incl. Budget info and how to measure the success of the operation).
- Creating digital content: writing all copies for social media posts; translating / proofreading website texts.
- Compiling a monthly trend-watching report: featuring identified competitor brands, successful social media campaigns, digital trends and digital news.
Rédaction Réseaux sociaux Analyse de données Traduction Français Anglais
DDB Paris
Global Account Manager
HEALTH AND WELLNESS
February 2018 - May 2019 (1 year and 3 months)
Paris, France
- Handled client briefs,
- Built campaign strategies with a strategic planner,
- Worked closely with creative teams and
- Lead client presentations.

The job required strong organization skills and strong people skills - collaborating with several intermediaries throughout the production process, it was essential to stay calm and communicative, especially when under highly stressful circumstances.
Rédaction Stratégie éditoriale
Razorfish
Social Media Manager
FASHION AND COSMETICS
September 2016 - December 2016 (3 months)
Paris, France
- Implementing social media procedures: product briefs; creative intentions; social media guidelines; tone of voice.
- Digital content creation (FB, IG and Twitter) and Editorial calendar creation.
- Coordinating with the creative team for visuals: platform dimensions, retouching briefs, video edits.
Réseaux sociaux Rédaction Analyse de données