About Louise
Expert in Market Research with a solid expertise in Innovation development, Marketing strategy, Product experience, and in Client services with P&L management.
A 15-year experience (mostly in Beauty, Perfumes & Care), on the client-side, then in agency supporting multi-clients with international reach in various sectors (FMCG, Luxury, OTC).
Both customer & solution oriented, with strong abilities to understand the market challenges and combine it to the objectives of the company (master's degree in Science of Business Management). I am deeply passionate in decoding the customer's behaviour, the market's trends and the opportunities for innovation and growth. I am used to provide key insights that I like to turn into operational recommendations, adapted to the audience.
Analytical and Creative, I developed strong interpersonal skills in sales engineering and complex project management to offer the best client services, coordinating internal and external teams or partners.
I actively participated in the development of Beauty clients activity as Market Research Client Director for Top1 & Top2 key accounts; also in charge of Complex/technical researches development (incl. sales forecast); then co-director for new Business Development in my very last mission in agency.
Also passionate in Food and Gastronomia, I moderated my own personnal social media and enriched my competences in Digital Marketing (Google certification), food photography and food stylism.
Since 2 years I support my clients with agility and reliability on experienced recommendations about their market research, marketing strategy, communication content and on coaching of team's members to develop both their technical and interpersonal skills.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Le Puy-en-Velay (up to 50km), Paris (up to 10km), Lyon (up to 50km), Clermont-Ferrand (up to 50km), Dijon (up to 50km)
Experience
- L'OREAL SAConsultante Division Marketing International l Garnier Hair Care & Coloring l Market IntelligenceFASHION AND COSMETICSJanuary 2023 - Today (3 years and 5 months)Paris, FranceGARNIER CMI (Consumer & Market Insight)Market Research Director - HAIRResponsible for Hair Care & Hair Color CategoriesGARNIER brands portfolio (Fructis, Ultra Doux, Nutrisse, Olia, Color Sensation, etc)Innovation development - International coordinationEarly stage Innovation, Full Mix test (concept, pack, price, product), Range optimization, Sales Forecast, Communication contentCoaching of a #5 Market research team
- ABC PortageConsultant in Marketing Strategy, Communication & Product DevelopmentCONSULTING AND AUDITSJanuary 2022 - Today (4 years and 5 months)Various missions in market research agencies and key accounts (eg. L'Oréal)Various topics like:. Consumer & Shopper Behaviour (U&A, merchandising...). Innovation testing+ (insight, concept, pack, price...). Product/Sensory testing+ (esp. fragrance/Sniff test+). Sales/Volume forecast. Communication Plan / Social Media & Google Ads
- IndépendantA l'étude - Création d'EntrepriseSeptember 2021 - December 2021 (3 months)Études de Marché (concept food - épicerie fine, traiteur & ateliers culinaires): études d'implantation, positionnement/branding, définition de l'offre/sélection des fournisseurs Chiffrage : plan de financement et projection à 3 ans (business plan) Formations légales (Beverage Shops Operating License + Hazard Analysis Critical Control Point Développement de compétences (Communication digitale, Création de contenu original, Food Stylism, Photoshop, Google Learn: Digital Marketing)
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Education
- Master's degree, Business Management, with Marketing StrategyIAE DIJON2008Master's degree, Business Management, with Marketing Strategy
- Bilan de CompétencesOrientaction2020Bilan de Compétences