About Lotte Henriëtte
I've been doing B2B marketing for 13 years, and I still do the work myself.
That means I can help you build a campaign from scratch, write content that actually sounds human, manage your social media, set up your paid ads, or think through how to reach the right audience in the right market.
I'm Dutch, based in Paris, and I work in English, French and Dutch — useful if you're an international company trying to make sense of the French market, or a French company looking to grow abroad.
I've worked with companies like Mondelez, Vodafone, Polaroid and Samsung, but I'm just as comfortable working with smaller teams who need someone senior without the overhead.
Dutch
Native or bilingual
English
Native or bilingual
French
Fluent
Can work on-site
Paris (up to 50km)
Experience
- VMware FranceSr. Digital & Integrated Marketing Manager, EMEASOFTWARE PUBLISHINGJune 2021 - April 2026 (4 years and 10 months)Paris, FranceAt VMware, I ran EMEA marketing for five years across several countries, working directly with sales on account-based (healthcare, retail, automotive etc.) and demand generation programmes.I built campaigns myself: defining the plan, writing or adapting content, running paid campaigns, and organising events.A big part of the job was taking global campaigns and reworking them for European markets (France, DACH, etc.), often rewriting content and coordinating translations.
- WPPDigital Marketing Lead, EMEATECHMay 2016 - May 2021 (5 years)At WPP (Paris and Amsterdam), I worked on digital marketing for clients including Vodafone, Netflix, IBM, Albert Heijn, Polaroid and Mondelez.I was responsible for paid media strategy and execution across markets, including driving traffic to e-commerce sites and product pages.On IBM EMEA, I supported account-based campaigns tied to specific product lines, working closely with product and sales teams.I also managed teams across Paris and Bucharest and coordinated campaign execution across countries.
- Publicis GroupeDigital Marketing Lead, Samsung & HeinekenTECHOctober 2012 - April 2016 (3 years and 6 months)Amsterdam, NetherlandsLed regional digital marketing strategy for multiple product divisions,driving adoption and measurable revenue growth through integratedmedia and programmatic campaigns.Transitioned Samsung e-commerce media buying from 90% manual toprogrammatic, achieving +60% ROI uplift.Applied emerging trends and market insights to optimize regionalcampaign performance.
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Education
- Disruptive Marketing (MBA)Harvard Business School2023Disruptive
- Master's Internation Relations, Merit diplomaUniversity of Amsterdam2011Master's, Merit diploma