About Lorène
7 ans d'expérience professionnelle dans des fonctions commerciales, de chef de secteur à head of sales dans différents types de structures (principalement startups). Je dispose de compétences de prospection, négociation, construction, déploiement et suivi d'une stratégie commerciale, management d'équipes commerciales. Je peux vous aider dans vos problématiques de développement de l'activité commerciale de façon assez opérationnelle mais aussi dans la structuration de votre stratégie commerciale et l'accompagnement des équipes.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Nantes (up to 50km), Paris (up to 10km)
Experience
- FreelanceEntrepreneuriat / Conseil / Business DevelopmentJanuary 2022 - Today (4 years and 5 months)Nantes, France- Co-développement d'un projet entrepreneurial autour du mieux-manger : marque de produits d'épicerie sains et français- Missions d'accompagnement en freelance d'entreprises ou jeunes entrepreneurs sur des thématiques commerciales: construction de la stratégie commerciale, business plan, pitch, prospection, outils commerciaux, etc
- AgricoolHead of SalesApril 2020 - December 2021 (1 year and 8 months)Paris, FranceAgricool's mission is to build a sustainable food system in town by growing local, tasty and pesticide-free fruits and vegetables. Reporting to the CEO, I am in charge of:- Defining and implementing yearly and quarterly commercial plans aligned with production / marketing / finance departments- Recruiting, training and managing a 6 people commercial team- Prospecting and managing key accounts (Monoprix, Carrefour, Franprix, La Grande Epicerie de Paris, La Belle Vie)- Implementing sales tools (salesforce, CRM, dashboards, PoS advertising, commercial events, etc)- Working with the comex on fundraising (long-term commercial strategy building, meeting with investors)
- DeliverooHead of Commercial StrategyApril 2019 - March 2020 (11 months)Île-de-France, FranceDeliveroo is one of Europe's leading tech unicorns. Deliveroo works with over 80,000 best-loved restaurants and takeaways, as well as 60,000 riders to provide the best food delivery experience in the world, and operates in over 500 towns and cities across 13 markets. → My role:- Work on the planning and implementation of the French commercial strategy- acting as a commercial strategy consultant- Produce quantitative and qualitative data analyses and deep-dives to support the commercial strategy and commercial teams' performance, and participate in the constant optimisation of the commercial activity- Build, implement and track commercial team's KPI (80 people)- Be the link between HQ and the local teams regarding the commercial strategy, which involves strong exposure on new projects initiation and new product developments, and collaborate with local ops and marketing teams to support ongoing initiatives
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Education
- Entrepreneuriat et stratégieToulouse Business School2014Entrepreneuriat et stratégie
- Semestre d'échange universitaire, Entrepreneuriat & Commerce internationalUniversidad La Salle México2015Semestre d'échange universitaire, Entrepreneuriat & Commerce international
Certifications
- WSET Level 2 Award in WinesWine & Spirits Education Trust2021