Description

Performance marketing specialist. Familiar with B.I. tools applied to web marketing, such as dashboards and web analytics tagging. During the last seven years, I improved gross annual revenue in 575%, crediting 63% of it to performance media, with an average ROI of 100 (check my portfolio to learn more).

T-shaped professional. Before getting specialized in digital ads and data analysis, I worked as marketing generalist, both off and online branches, and had attributions on copywriting, graphic design, CRM, SEO and B. I. scopes. This background allows me to identify gaps throughout an online project beyond my main area, providing holistic diagnosis and support to other departments, while I also provide depth in what I do best.

Keywords: performance marketing, web marketing, digital marketing, digital media, PPC, E-commerce, lead generation, online marketing, digital ads, data analytics, SEM, data driven marketing.

Industry field of expertise

Languages

Portuguese
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Freelance (various accounts)
Performance Marketing Specialist
February 2020 - Today (6 years and 5 months)
• • Management of multiple accounts focused on acquisition and ROI;
• • Planning, execution, and optimization of multiplatform campaigns;
• • Development of data-driven strategies focused on ROI;
• • Advanced tracking implementation for acquisition funnel analysis;
• • Keyword research and SEO strategy support;
• • Market trend and user behavior tracking and analysis;
• • CRM flow structuring and relationship nurturing workflows;
• • Collaboration with BI and Design teams for strategic execution;
• • Platforms: Meta, Google, TikTok and marketiplaces like Amazon.
Grupo GPAC
Performance Marketing Specialist
August 2021 - November 2021 (3 months)
Brazil
• • Management of digital campaigns focused on performance and conversion;
• • Metrics analysis and data-driven optimization insights.
Google Ads Google Analytics Data analysis Meta Ads programmatic
Grupo Ghfly
Performance Marketing Specialist
May 2020 - August 2021 (1 year and 3 months)
Brazil
• • Strategic planning and execution of multichannel digital campaigns;
• • Paid media management focused on performance and growth.
E-commerce Google Ads Meta Ads Google AdWords Google Analytics