About Liva
Experte certifiée Braze, je conçois et déploie des stratégies de contact et de segmentation sur des bases de 1 à 52M d’utilisateurs.
• Gestion d'appel d'offres CRM
• Intégration d'outils
• Spécifications des besoins techniques
• Réalisation de Business Plan CRM
• Automatisation de Reportings
• Conception de stratégies Lifecycle/One-Shot
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- DoctolibCRM ManagerHEALTH AND WELLNESSMay 2026 - Today (2 months)Missions:
- Advanced segmentation & targeting: data-driven audience logic
- Dynamic content & Liquid language: industrialize multi-version campaigns into single, reusable templates
- Automation: identify and implement new automation opportunities to reduce manual workload
- Audit & recommendations: assess our current Braze setup and propose concreteimprovements
- Team enablement: support the CRM team in adopting best practices
- Al exploration: evaluate Braze Al Operator (Beta) and its practical application to our use cases
Audience: 40M+ Users (FR, DE, IT)Types of campaigns: Lifecycle and Ad-Hoc - Momox ShopCRM ManagerENTERTAINMENT AND LEISURENovember 2025 - Today (8 months)Missions:
- Design & Execution of Personalized Lifecycle Canvases in Braze: Cart Abandoned, Cart Reduce, Wishlist, Item Viewed, Onboarding, Reactivation, Loyalty
- Marketing Plans for RFM Segments
- Integration & Administration of Braze
- Coordination with Tech Team Members
- Integration of transactional emails with Liquid Content
- IP Warming
- Ad-Hoc Reportings & Revenue Analysis
Audience: 1M+ UsersMarkets: EU, FR, DEChannels: Email, In-App Messages, Content Cards, Banners, Mobile Push Notifications (iOS/Android) - Skill and YouPRM & CRM LeadEDUCATION AND E-LEARNINGFebruary 2025 - April 2026 (1 year and 2 months)Levallois-Perret, FranceMissions :
- Gestion d'un appel d'offres pour le choix d'un outil de CRM / Marketing Automation
- Intégration et administration technique de l'outil Braze : API, Webhook, SDK, Custom Events (+ Properties) et Custom Attributes, Liquid Content
- Coordination stratégique avec les équipes Tech, Data, Product, Legal
- Conception de maquettes E-mailing, brief Direction Artistique et recommandation des bonnes pratiques E-mailing
- Réalisation de projections financières : Nombre de Leads, Chiffre d'affaires par User, Chiffre d'affaires par type de campagnes
- Management de deux CRM Specialists
Stack technique : Braze, Big Query, Looker StudioBase : 1M+ UsersCanaux : Emails, SMS, WhatsApp
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Education
- Master en ManagementEMLYON Business School2021Master en Management
- Classe Préparatoire aux Grandes Écoles de CommerceLycée Lakanal2017Classe Préparatoire aux Grandes Écoles de Commerce
Certifications
- Braze Digital StrategistBraze
- Braze DeveloperBraze2026