LLAbout Liva
I'm a Product Marketing Manager with 15+ years of experience helping B2B and B2C companies—especially in Retail, SaaS, and EdTech—launch, grow, and scale. I bring a balance of strategic thinking and hands-on execution, with a strong track record supporting global expansion across North America and Europe, from product discovery to launch and beyond.
✅ Services on Offer
🔹 Supporting Your Product Team During the Discovery Phase
- Organise and lead user interviews or workshops as part of the discovery process
- Analyze both qualitative and quantitative data across your data sources
- Map personas, segments, and jobs-to-be-done
- Facilitate discovery workshops to help define and test your prototype
🔹 Go-to-Market Strategy & Launch Plan
- GTM tiering and prioritization framework
- Personas, segmentation, and use case mapping
- Positioning and messaging development
- Princing & packaging
- Launch execution: I work hands-on with your product, content, marketing, and customer-facing teams—training them and supporting launch campaign roll-out
🔹 Product Positioning & Messaging Sprint
- Market and competitor analysis
- Customer insights and stakeholder interviews
- Positioning and messaging frameworks
- Enablement support
🔹 Competitive Enablement & Intelligence
- Analyse and track key competitors (internal and external data points)
- Develop battlecards and objection-handling guides
🔹 Product Marketing-as-a-Service (Retainer)
If your team needs ongoing product marketing expertise without the overhead of a full-time role, I offer part-time freelance PMM support tailored to your needs.
- Strategic and hands-on support across product, sales, and marketing
- Deliverables tailored to your roadmap
- Competitive intelligence, enablement materials, and product adoption tracking
Latvian
Native or bilingual
Russian
Basic
French
Fluent
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- WooclapFirst Product Marketing ManagerEDUCATION AND E-LEARNINGDecember 2024 - April 2025 (4 months)Paris, France⭐ Building function from scratch - establishing processes, communication lines, building relationships with suppliers⭐Supported partnership strategy launch by adapting product positioning and orchestrating launch campaigns⭐ Revamped Business Segment pricing and positioning, creating sales enablement kits and training teams for adoption.⭐ Developed a GTM Tier Framework for efficient product launches and managed multiple product launch campaigns.⭐ Launched the process for competitive intelligence, built battle cards for the key competitors
- DiatomeProduct Marketing ManagerE-COMMERCEFebruary 2023 - November 2023 (9 months)France⭐ Developed value proposition and positioning⭐ Led the website development⭐ Developed pricing strategy⭐ Messaging and copywriting⭐ Led the brand identity development⭐ Go-to-market framework design⭐ Partner marketing proposition development
- MacademiaGrowth Product Management/Digital AcquisitionEDUCATION AND E-LEARNINGMarch 2022 - December 2022 (9 months)⭐ Conversion funnel optimisation⭐ Engagement rate optimisation⭐ SKAdNetwork and analytics tools configuration⭐ Implemented an iterative data-driven creative production and optimization process⭐ Performance campaign management (META, Google Ads)
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Education
- Product Management BootcampJoin Maestro2023Product Management Bootcamp
- Data Science and AI Product ManagementDataScientest.com2024Data Science and AI Product Management